New Zealand Entertainment Market Size and Forecast by Content Type, Delivery Platform, Revenue Model, and End User: 2019-2033

New Zealand Entertainment Market Outlook

A Steady Ascent in the Entertainment Landscape

The New Zealand entertainment market is experiencing a period of robust growth and diversification. In 2025, the film/cinema sector is projected to generate revenues of approximately US$ XX.89 million, with an anticipated annual growth rate of 3.16% leading up to 2033. This growth is reflective of a broader trend within the New Zealand entertainment industry, which encompasses film, television, gaming, and digital media. The New Zealand entertainment sector is increasingly characterized by its commitment to local storytelling, technological innovation, and international collaboration, positioning it as a dynamic player in the global entertainment ecosystem.

Driving Factors: Incentives, Infrastructure, and International Appeal

Several key drivers are propelling the growth of New Zealand entertainment industry. Government incentives, such as the International Screen Production Rebate, have made the country an attractive destination for international productions, offering a 20% rebate on qualifying production expenditures. This policy has not only attracted foreign investment but also bolstered local employment and skill development within the industry.

Infrastructure development is another critical factor. The expansion of high-speed internet and 5G networks has facilitated the growth of streaming platforms and digital content consumption. Moreover, New Zealand's diverse landscapes and state-of-the-art production facilities have enhanced its appeal as a filming location, contributing to the country's reputation as a hub for high-quality content creation.

End-User Trends: Embracing Digital Content and Diverse Narratives

Consumer behavior in New Zealand reflects a strong inclination towards digital content consumption. The proliferation of streaming services has led to increased demand for diverse and locally produced content. Notably, the television series After The Party has garnered international acclaim for its compelling narrative and performances. Similarly, the drama series Testify and the crime drama A Remarkable Place to Die have resonated with audiences, highlighting the appetite for content that explores complex themes and local stories.

The gaming industry is also witnessing significant growth, with the New Zealand Game Developers Association reporting a 26% year-on-year increase in revenue, surpassing the half-billion-dollar milestone. This surge is indicative of the broader trend of digital content adoption in New Zealand, where consumers are increasingly engaging with interactive and immersive entertainment experiences.

Industry Indicators: Performance Metrics and Economic Impact

Key performance indicators within the New Zealand entertainment industry underscore its economic significance. The film & TV sector's projected revenue of US$ XX.89 million in 2025, coupled with a user penetration rate expected to reach 39.1% by 2029, reflects a healthy and growing market. Additionally, the average revenue per viewer is anticipated to amount to US$113.26, indicating strong consumer engagement and spending.

The gaming sector's impressive growth, with revenues reaching US$ XX million in the 2025 financial year, further highlights the industry's robust performance. These indicators collectively demonstrate the entertainment sector's vital role in New Zealand's economy, contributing to employment, innovation, and cultural expression.

Strategic Players: Collaborations and Content Innovation

The New Zealand entertainment industry is marked by strategic collaborations and a focus on content innovation. Local production companies are increasingly partnering with international entities to co-produce content that appeals to both domestic and global audiences. For instance, the series n00b, which originated as a TikTok web series, was adapted into a television show and acquired by Netflix for distribution in Australia, showcasing the potential of cross-platform storytelling.

Moreover, the film Ka Whawhai Tonu, presented in the Māori language, exemplifies the industry's commitment to cultural authenticity and representation. These strategic initiatives not only diversify the content landscape but also reinforce New Zealand's position as a center for innovative and culturally resonant entertainment.

Author: Joseph Gomes Y (Head – Media and Entertainment)

*Research Methodology: This report is based on DataCube’s proprietary 3-stage forecasting model, combining primary research, secondary data triangulation, and expert validation. [Learn more]

New Zealand Entertainment Market Segmentation