Industry Findings: Television demand in New Zealand is increasingly influenced by energy-conscious purchasing and strong uptake of subscription streaming services. During 2024, households continued replacing aging Full HD sets with larger 4K televisions that offer better power efficiency and integrated content platforms. The market remains predominantly replacement-driven, but higher spending per purchase is supporting stable revenue growth. Accommodation providers and retirement communities are also refreshing in-room televisions to improve occupant experience and reduce long-term maintenance costs.
Industry Player Insights: Market playres influencing New Zealand include Panasonic Holdings, Veon, Samsung Electronics, and LG Electronics. Panasonic expanded the availability of its Fire TV-enabled television lineup through major New Zealand retailers during 2024, strengthening its position in the premium mainstream segment. Veon introduced additional Google TV-based models in 2024 to target value-focused households seeking connected 4K televisions. These launches are widening product choice and accelerating adoption of software-rich television platforms.