North America Video Conferencing Market Introduction
In the recent past, video conferencing has gained huge popularity and adoption among enterprises as a form of business communication. Enterprises use video conferencing internally to allow geographically dispersed teams of managers, engineers, marketing personnel, sales representatives, product designers, and other employees to work more closely. In addition, for external communications, enterprises use video conferencing as a medium to facilitate face-to-face communication with clients, investors, partners, and suppliers. Increase in use cases of video conferencing—such as for training a wide range of employees, to interview applicants, and for support services—are anticipated to create significant opportunities for key vendors operating in the North America video conferencing market.
Benefits offered by video conferencing solutions such as increased agility, greater mobility, and flexibility is anticipated to increase the penetration of video conferencing solutions among enterprises. In addition, increase in applications of video conferencing solutions among end users such as healthcare organizations, educational institutions, and public sector are anticipated to drive the growth of the North America video conferencing market throughout the forecast period. In contrast, dependency on Internet bandwidth is one of the major factors which is anticipated to negatively impact the video conferencing market.
Video conferencing solutions have gained huge popularity and adoption among enterprises especially for customer support services and internal communication for process enhancement and information sharing among different departments.
The North America video conferencing market has been bifurcated into various segments to track market performance from various perspective. The North America video conferencing market has been analyzed into deployment model and end-user. Based on deployment model, the North America video conferencing market is segmented into on-premise video conferencing solutions and cloud-based video conferencing solutions. By end-user, the market is segmented into education, healthcare, corporate enterprises, and government & defense sector among others.
The North America video conferencing market has been analyzed across two major countries such as US and Canada. In terms of expenditure on video conferencing solutions, the US dominated the market in 2014 and is anticipated to continue its dominance throughout the forecast period.
North America Video Conferencing Market Competitive Landscape
Key players—offering video conferencing solutions and services—focus on acquiring or merging with other technology experts to strengthen their technological capabilities, expand customer base and product portfolio. Prominent vendors analysed in the North America video conferencing market include Adobe Systems Inc., AT&T, Citrix, Cisco Systems Inc., Google Inc., IBM Corporation, join.me, Microsoft Corporation, PGi, Saba, Zoom, Avaya, Inc., and ZTE Corporation.
This research report on North America video conferencing market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.