Industry Findings: Television demand in Oman is strengthening as household digital consumption increases and hospitality investment broadens procurement beyond traditional consumer channels. During 2024, continued expansion in hotel and tourism infrastructure under Oman Vision 2040 supported purchases of connected televisions for guest rooms and serviced residences. Consumers are also shifting toward larger 4K televisions as streaming adoption and broadband penetration improve. This combination of institutional procurement and household upgrades is raising the market’s premium mix and supporting steady value growth.
Industry Player Insights: Among the many providers in this industry, a few include eXtra, Samsung Electronics, Hisense Group, and TCL Technology. eXtra expanded its television assortment in Oman during 2024 through wider availability of premium OLED and Mini LED models on its regional e-commerce platform. Hisense strengthened its presence in the Sultanate during 2024 by promoting larger ULED and Laser TV products for residential and hospitality buyers. These moves are increasing consumer access to higher-value television technologies.