Packaging Printing Market Introduction
Attractive printing plays a crucial role in differentiating company’s product from competitors and helps in brand building. Apart from focusing on key factors responsible for product sale major brands also emphasize on enhancing their product identification and appearance in the industry through high quality and attractive prints on them in order to position their brand in customer mind. This is encouraging printing solutions and services providers to embrace advanced and innovative printing techniques disrupting the industry. Such major factors are anticipated to open opportunity window for printing companies operating in the packaging printing market in near future.
The tremendous growth in the packaging industry owing to the introduction of various innovative packaging technologies such as active packaging, intelligent packaging, aseptic packaging, and insulated packaging is presenting huge opportunities for printing solutions providers. This is projected to drive the growth of the packaging printing market during the forecast period. Further, the growing focus of end user companies towards enhancing brand visibility and awareness with attractive logos and punchlines is increasing the demand for advanced printing technologies at a significant pace. This, in turn, is fuelling the global packaging printing market growth across the globe. Other factors, such as growth in the E-commerce industry and innovations in digital printing technology is increasing the demand for quality printing solutions for packaging products. However, high initial investment and stringent government regulations are hampering the expansion of the global packaging printing market size.
Various major segments captured in the global packaging printing market are printing ink type, material, printing technology, application, and geography. By printing ink type, the market has been segmented into aqueous ink, UV-curable ink, solvent-based ink, dye sublimation inks, latex ink, and other inks (water-based ink and hot melt inks). The global packaging printing market has been classified based on materials into labels, plastic, metal, and paper & paperboard. The printing technology segment takes in various sub-segments such as flexography printing, offset printing, rotogravure printing, digital printing, and screen printing. Major application areas analyzed in the global packaging printing market are food & beverages products, pharmaceutical products, home care & cosmetic products, adhesives & sealant, and others (electronic and automotive). Key geographies such as North America, Asia Pacific, Latin America, Eastern Europe, Western Europe, and Middle East & Africa are covered in the global packaging industry report.
Packaging Printing Market Competitive Landscape
Key players identified in the global packaging printing industry are HP Inc., E.I. Du Pont Nemours and Company, Canon, Inc., Toppan Printing Co., Ltd., Eastman Kodak Co., Xeikon N.V., Mondi Group, Xerox Corporation, Quad/Graphics Inc., and Quantum Print and Packaging Ltd. These players are concentrating on introducing high-quality printing solutions and technology for end user companies involved in producing packaging solutions. Further, strategic partnerships and joint ventures are other strategies adopted by players to remain ahead in the competition. Other emerging players operating in the global packaging printing market are Duncan Printing Group, Edelmann Packaging México S.A. De C.V., Belmont Packaging, and The Saint Petersburg Exemplary Printing House.
Major Regions/Countries include:
- Western Europe
- United Kingdom
- Rest of Western Europe
- Eastern Europe
- Rest of Eastern Europe
- Asia Pacific (APAC)
- Rest of Asia-Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa (MEA)
- North Africa
- South Africa
- Rest of MEA
This research report on packaging printing market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.