Peru Consumer Electronics Market Size and Forecast by Device Type, Connectivity, Price Range, Distribution Channel, End User, and Age Group: 2019-2033

Peru Consumer Electronics Market Growth and Performance

• By 2024, the Peru consumer electronics market size will hit US$ XX.2 million by 2025, with an expected Compound Annual Growth Rate (CAGR) of X.3% from 2025 to 2033.
• The consumer electronics industry in Peru achieved US$ XX.2 million in 2033.

Peru Consumer Electronics Market Outlook

The Peru consumer electronics industry is rapidly evolving, reflecting the country’s increasing digital maturity and rising consumer demand for connected devices. Peru’s economy is undergoing a digital transformation, and electronics are at the heart of this shift. While the country does not manufacture electronics at scale, it is heavily dependent on imports. In 2024, the personal computer hardware and software segment alone generated USD XX.9 million, representing XX.4% of the market's total value, highlighting the scale of international dependence and demand.

Although precise figures for consumer electronics exports remain marginal, Peru’s imports in the electronics category have surged, driven by consumer demand for smartphones, laptops, smart TVs, and wearables. Much of this demand is satisfied by global brands entering Peru through e-commerce channels, traditional retail, and distributor networks. The strong correlation between rising consumer electronics demand and digital adoption places Peru among the most promising markets in Latin America. As urban and semi-urban consumers increase their digital footprints, particularly through mobile-first internet access, the Peru consumer electronics market is expected to continue its steady expansion. A growing middle class, increasing affordability of devices, and tech-savvy youth are collectively transforming Peru’s tech consumption landscape.

What Peruvians Want from Their Devices

Peruvian consumers are actively embracing smart and connected lifestyles, with smartphones leading the charge. Mobile devices have become essential tools for communication, entertainment, work, and education. The smartphone market in Peru is poised for robust growth, driven by improved internet coverage, rising affordability, and a proliferation of feature-rich mid-range models. Brands like Xiaomi and Samsung have seen strong performance in urban and peri-urban areas by offering value-packed models. Beyond mobile phones, laptops and tablets continue to enjoy substantial demand, particularly among students and remote workers. The pandemic accelerated this trend, and with hybrid work and learning environments becoming permanent, laptops remain a vital category. The rising popularity of smart TVs and wearables, including fitness bands and smartwatches, is another signal of shifting consumer expectations toward interconnected living. This preference is fueled by the growing Internet of Things (IoT) ecosystem and consumer interest in health monitoring, home automation, and entertainment-on-demand services.

Interestingly, Peruvian buyers increasingly rely on e-commerce platforms for consumer electronics purchases. Retailers such as Linio, Falabella, and Mercado Libre have observed heightened demand for online-exclusive deals, demonstrating how digital access and convenience are reshaping buying habits. However, challenges remain, particularly in rural regions where internet connectivity and delivery logistics can constrain full participation in the digital economy.

Building the Infrastructure for Tech Adoption

Several transformative forces are accelerating the growth of the Peru consumer electronics sector. At the forefront is the Peruvian government’s digital economy strategy, which seeks to position Peru as a regional technology benchmark by 2030. These digital transformation initiatives include enhancing internet infrastructure, investing in ICT education, and facilitating online business models—measures that indirectly bolster electronics consumption. Further, the explosive growth of e-commerce is another key driver. Rising internet penetration—particularly mobile internet—has increased consumer confidence in online transactions. The shift to digital payment systems and the availability of credit and installment-based purchases are further democratizing access to electronics.

Regulatory support is also pivotal. INDECOPI’s revised Consumer Protection and Defense Code introduces minimum standards for digital transactions, promoting trust in e-commerce platforms. Simultaneously, Peru's Waste Regulation of Electrical and Electronic Equipment (WEEE) reflects the government’s growing focus on sustainability, mandating safe disposal and recycling of electronics. This dual focus on access and sustainability ensures the industry’s long-term growth and responsibility.

Brand Strategies: Competing on Value, Trust, and Innovation

In the competitive Peru consumer electronics ecosystem, both global and regional brands are tailoring their strategies to local needs. While specific strategies were not detailed, key trends suggest that market success hinges on affordability, functionality, and localized marketing. Brands like Xiaomi, known for combining affordability with high-performance features, have rapidly gained market share by targeting middle-income consumers with smartphones under USD 250. Samsung continues to lead across categories by offering everything from flagship phones to entry-level models, supported by a well-established service network and wide retail presence.

Local and regional retailers are also playing a critical role in shaping the market. They offer bundled deals, extended warranties, financing options, and festive discounts to appeal to cost-conscious consumers. These strategies not only drive sales but also cultivate long-term brand loyalty in a market where value and trust are paramount. As consumer awareness grows and digital behavior becomes mainstream, differentiation will increasingly come from ecosystem integration—offering products that seamlessly connect, sync, and elevate user experience across platforms, from phones to TVs to wearables.

Author: Ashish Verma (Head – Consumer Electronics)

*Research Methodology: This report is based on DataCube’s proprietary 3-stage forecasting model, combining primary research, secondary data triangulation, and expert validation. [Learn more]

Peru Consumer Electronics Market Scope