Industry Findings: Peru’s television market is expanding steadily as improving household connectivity and broader organized retail networks increase access to smart televisions. During 2024, growing use of digital entertainment platforms supported upgrades to larger 4K televisions in Lima and secondary urban centers. Many households are selecting products with stronger software support and better picture quality, which is raising average selling prices despite continued emphasis on affordability. Hospitality investments are also contributing to incremental demand for guest-room televisions.
Industry Player Insights: Some of the players operating in the Peru marketplace are Miray, Samsung Electronics, LG Electronics, and Hisense Group. Miray broadened its Google TV-based product lineup in 2024 to reinforce its presence in Peru’s value-oriented segment. Hisense expanded distribution of larger-screen smart televisions in Peru during 2024, increasing availability of advanced display features at accessible price points. These moves are widening consumer choice and supporting steady market modernization.