Platform as a Service Market Introduction

Since its inception, cloud computing has evolved and expanded into one of the largest paradigm shift in the technology age. Once a steep barrier to entry, now enterprises of any size has on-demand access to the latest computing capabilities it needs. In the recent past, the platform as a service market has witnessed significant growth owing to the rapid shift of enterprises towards quicker development platforms to enable their customers to access applications via cloud services on mobile devices. Platform as a Service (PaaS) is a computing platform, emerged from infrastructure as a Service & Software as a Service. In addition, PaaS enables quick and easy development of web applications by using tools and libraries from the providers and eliminates the need to purchase the infrastructure and software.

Market Scope

The platform as a service market has been segmented based on solution, service type, organization size, deployment model, and vertical. Based on solution, the market includes web application platform, raw computing platform, social application platform, and business application platform segments. Based on service type, the market has been bifurcated into cloud application platform services (aPaaS), cloud horizontal portal services (Portal PaaS), cloud application services governance, cloud business analytics services (baPaaS), cloud MFT services, cloud application security services and other segments. By organization size, the market is bifurcated into large enterprises, medium enterprises, and small enterprises segments. Based on deployment type, the market includes public, private, and hybrid cloud deployment segments. Vertical includes telecom & IT sector, healthcare sector, BFSI sector, energy & utility sector, public sector, media & entertainment sector, retail sector, and manufacturing sector segments.

Regional Outlook

Major region targeted in the global PaaS market are North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, and Middle East & Africa. The rise in awareness among enterprises and increase in the need to manage and reduce IT costs are anticipated to fuel the adoption of PaaS in near future at a considerable rate.

Platform as a Service Market Competitive Landscape

Prominent players analyzed in the global PaaS market are Amazon Web Services Inc., OrangeScape, Salesforce.com, SAP SE, Microsoft Corporation, Google Inc., Oracle Corporation, IBM Corporation, VMWare, Inc., and EMC. Key players in the market are aimed at enriching their cloud computing capacity with complete deployment choices such as public and private cloud solutions. Further, key vendors adopt monthly and hourly pricing strategies for providing their public cloud platform services.

Major Regions/Countries include:

• North America
  • United States
  • Canada

• Western Europe
  • Germany
  • United Kingdom
  • Spain
  • France
  • Italy
  • Rest of Western Europe

• Eastern Europe
  • Russia
  • Poland
  • Rest of Eastern Europe

• Asia Pacific (APAC)
  • Japan
  • China
  • India
  • ASEAN
  • Australia
  • Rest of Asia-Pacific

• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America

• Middle East and Africa (MEA)
  • GCC
  • North Africa
  • South Africa
  • Rest of MEA

This research report on platform as a service market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.