Industry Findings: Cloud storage adoption in Poland continues to advance as enterprises modernize core systems, expand digital services, and increase retention of operational and regulatory data. Organizations rely primarily on object and file storage to support analytics, collaboration, and digital platforms, while block storage remains important for enterprise applications and transactional workloads. Hybrid deployment remains common as enterprises balance public cloud scalability with data control, latency management, and regulatory alignment. A structural development occurred during Apr-2024, when data protection enforcement actions increased scrutiny on storage location, retention practices, and recovery readiness. That shift prompted enterprises to formalize data lifecycle policies and expand archival and backup capacity. Through 2025, storage consumption has continued to grow steadily as retained data volumes rise across BFSI, manufacturing, and public sector environments. Subscription behavior increasingly combines committed-use agreements for predictable growth with on-demand capacity for analytics and seasonal workloads, reinforcing cloud storage as a long-term operational foundation.
Industry Player Insights: Among the many players in this market, a few include Amazon Web Services, Microsoft Azure, Google Cloud, and Oracle. During Sep-2024, Microsoft Azure strengthened storage support for hybrid enterprise environments in Poland, improving consistency for collaboration and application data. In Jun-2025, Oracle enhanced block storage performance alignment for enterprise workloads supporting database-driven systems. In parallel, OVHcloud continues to support cloud storage adoption in Poland through regionally hosted object and file storage services aligned with EU data governance requirements.