Poland Entertainment Market Size and Forecast by Content Type, Delivery Platform, Revenue Model, and End User: 2019-2033

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Poland Entertainment Market Outlook

Balancing Tradition, Tech, and Global Aspirations

DataCube Research projects that by 2033, Poland’s entertainment industry will reach US$18.3billion at a CAGR of 5.8% from 2025 to 2033 fuelled by continued expansion in cinema and live events and Scaling of gaming and esports. Poland entertainment landscape is undergoing a dynamic transformation—rooted in national storytelling yet expanding its horizons with global partnerships, cutting-edge tech, and cultural innovation. In a decade marked by strategic pivots and smart investments, Poland is emerging as a regional creative hub, with growth across film, gaming, live events, and animation. This resurgence is defined by new audience behaviors, revamped infrastructure, and an appetite for homegrown yet globally resonant content

Cultural Renaissance: Local Stories, International Reach

Polish cinema is experiencing a renaissance. Box office data shows a healthy post-pandemic recovery with projected revenue of US$571million in 2025 and a steady CAGR of 3.4% through 2033. Festivals such as the New Horizons Film Festival in Wrocław—now one of Poland’s most prestigious cultural events attracting international avant-garde cinema—and the Transatlantyk Film & Music Festival in Łódź, blending film and soundtracks, are branding Poland as a destination for artistic innovation

The Polish Film Institute’s Digital Poland programme is revitalizing cinematic heritage—restoring hundreds of feature films, documentaries, and animations, ensuring that Poland’s narrative legacy remains accessible in the digital age. This revival not only protects cultural assets but primes the industry for international distribution and digital streaming

Policy Framework: Incentives and Talent Nurturing

Support mechanisms are central to Poland’s entertainment rebound. The Polish Film Institute and regional funds offer a 30% cash rebate to local and international productions—a catalyst for co-productions and foreign-led projects. As of 2022, production budgets in cinema and TV rose nearly 70% to €149million, reflecting a construction boom in creative output

Despite limited bank lending—cited by 80% of producers as a bottleneck—Poland continues to attract global players. The country hosted parts of major series and films like Mission: Impossible – Dead Reckoning, Barbarians, and The Ballad of Songbirds & Snakes, positioning itself as an affordable, architecturally diverse filming ground

Game On: Poland’s Tech-Driven Entertainment Edge

Poland’s gaming industry stands out as a powerhouse. Home to CD Projekt—creator of The Witcher and Cyberpunk 2077—Poland ranks Europe’s fourth-largest video game exporter (€12billion in market cap) with around 10,000 developers, producing nearly 500 games annually. Esports is thriving too: Intel Extreme Masters in Katowice drew 23.3million viewing hours in 2023, while Poland’s esports market reached US$12.6million in 2022

Homegrown platforms—GGPredict (AI coaching), inSTREAMLY (streamer-brand matching), and IndieBI (game monetization analytics)—have collectively raised millions in VC funding. This ecosystem positions Poland as both a game creator and a tech incubator

Live Shows & Venues: Building Audiences, Enhancing Experience

Poland’s live entertainment venues are experiencing rapid commercialisation. Arena Gliwice and TAURON Arena in Kraków reported over 5–12% growth in attendance and events in 2023, with acts like Smashing Pumpkins and Andrea Bocelli taking local stages. Warsaw’s national stadium hosted K-pop concerts in 2023—the first such events in Eastern Europe—signaling Poland’s growing stature on global tour maps

However, a venue capacity gap persists: while smaller clubs thrive, the country lacks mid-size (3,000–5,000 seat) venues—prompting plans to build a new Warsaw arena by 2030. At the same time, green initiatives like Warsaw’s “Waste Minimisation in Large Events (MINEV)” align with EU sustainability ambitions

Animation & Children’s Content: Quiet Global Champions

Polish animation, while under the global radar, thrives. Institutions like the Bielsko-Biała Studio and project efforts digitizing classics reflect growing interest in regional content. International licensing success, particularly across Eastern European markets, illustrates Poland’s growing role in the global kids and animation pipeline

Competitive Landscape: Innovators and Collaborators

Leading entities include

• Polish Film Institute & regional funds: driving content production and restoration.
• Yggdrazil Group, CD Projekt, Bloober Team: advancing Poland’s global gaming footprint.
• Live Nation, TAURON, Alter Art: evolving venue promotion and international tour hosting.
• Festivals: New Horizons, Transatlantyk, Short Waves—cementing Poland’s cultural identity on the global stage.

Strategic alliances with Netflix, HBO Max, and Disney+—which spent over €100million in Poland by 2023 and international co-productions position Poland as Europe's rising creative crossroad

Author: Joseph Gomes Y (Head – Entertainment and Entertainment)

*Research Methodology: This report is based on DataCube’s proprietary 3-stage forecasting model, combining primary research, secondary data triangulation, and expert validation. [Learn more]