Poland SaaS Market Size and Forecast by Offering, Deployment Model, Organization Size, Subscription Model, and End User Industry: 2019-2033

---

Industry Assessment Overview

Industry Findings: Poland’s national digital strategy and targeted EU funding have become determinative factors in vendor selection and architecture planning. The Digital Strategy 2035 moved into public consultation in Nov-2024 and the country’s allocation of nearly €2bn from European digital development funds created clear procurement corridors for cloud migration, e-government modernisation, and skills investments. As per our assessment, that policy posture pushed public administrations and regulated industries to prioritise suppliers who can document migration pathways, contribute to national skills plans, and offer measurable resilience guarantees. The practical impact: procurement cycles lengthened as technical and financial proposals were re-scored against national-sourced digital objectives, solution architects designed hybrid topologies that isolate critical state workloads, and compliance teams demanded pre-validated migration playbooks and demonstrable local support arrangements to reduce operational and reputational risk.

Industry Player Insights: Among the many players in this market, a few include Microsoft, Asseco, Comarch, and OVHcloud etc. Our assessment identifies distinct vendor moves that reshaped buyer shortlists. Microsoft announced expanded cloud and cybersecurity investments in Poland in Feb-2025, reinforcing local hyperscaler capacity and prompting enterprises to prioritise vendors with in-country deployment roadmaps; that announcement accelerated buyer pilots requiring lower-latency analytics and sovereign hosting options. Asseco reported solid Q1 results in May-2024 and emphasised growth in public-sector cloud projects, which strengthened its positioning in government tenders that value local delivery and long-term support. Comarch published corporate achievements and widened product-level offerings in Jan-2025, which increased competitive pressure on regional ERP and vertical SaaS suppliers to bundle managed services and compliance artefacts as part of standard proposals; the net effect: buyers now shortlist vendors who combine product depth with Poland-proven delivery credentials.