Industry Findings: Poland continues to benefit from its dual role as a major television manufacturing base and one of Central Europe’s most dynamic consumer markets. During 2024, steady wage growth and strong e-commerce penetration supported upgrades from standard HD sets to larger 4K and OLED televisions. Consumers remain price conscious, but demand is shifting toward connected models with better gaming performance and longer software support. This combination of local production and rising household spending is strengthening Poland’s position as the region’s most attractive growth market for televisions.
Industry Player Insights: Among the many players in this market, a few include Manta, Samsung Electronics, LG Electronics, and TCL Technology. Manta broadened its smart television portfolio in 2024 with additional Google TV-based models targeting value-oriented households. Samsung expanded the availability of its 2025 Neo QLED televisions through major Polish retailers, increasing premium product visibility. These developments are widening the addressable market and supporting faster adoption of higher-resolution and larger-screen televisions.