Precision Viticulture Market Introduction

Precision viticulture or agriculture has become a popular topic in the recent past, the term is used to describe scientific techniques and solutions used by wineries to monitor and manage large vineyard areas. These end users are increasingly deploying connected devices and solutions to achieve an enhanced quality of crops both in terms of inter-season and spatial variability within vineyards. Further, advanced agriculture technologies help wineries to maximize grape yield, improve productivity and performance while reducing environmental impacts. Major technologies used by winegrowers include global positioning systems (GPS), geographic information systems (GIS), meteorological and environmental sensors, and remote sensing devices to monitor and respond to variability.

Market Dynamics

With the introduction of favourable government regulation and monetary support to farmers demand precision viticulture technologies is rising among farmers across the globe. This is expected to fuel the growth of the precision viticulture market during the forecast period. Also, growing demand for high quality grapes, rising focus of farmers to increase return on investment, and achieving maximum production capacity and profitability is increasing the adoption of precision viticulture solutions and services at a rapid pace. Additionally, rising investment on unmanned aerial drones and vehicles is responsible for an increase in precision viticulture market growth & size. In contrast, lack of skilled labour, high initial investment, and lack of awareness among farmers in developing and underdeveloped countries are anticipated to hamper the growth of the global precision viticulture market to a certain extent. Also, the proliferation of smartphones and their integration with connected agricultural devices and solutions is presenting huge opportunities for major vendors operating in the global precision viticulture industry.

Market Scope

The global precision viticulture market is analysed based on various segments such as offering, hardware, software, and services.

The offering segment includes hardware, software, and services. By hardware, the global precision viticulture market has been segmented into automation & control systems and sensing & monitoring devices. The software segment includes on-premise software and cloud-based software. Based on services, the global precision viticulture market is bifurcated into consulting, integration & implementation, connectivity services, and support services. Major geographies covered in the global precision viticulture industry report are North America, Eastern Europe, Western Europe, Latin America, Middle East & Africa, and the Asia Pacific. Among these regions, Asia Pacific was the largest regional market in 2019 and is projected to remain dominant during the forecast period owing to the rising adoption of advanced equipment and technologies, increasing technical awareness, rising uptake of connected solutions, and availability of large farmlands.

Precision Viticulture Market Competitive Landscape

Prominent players operating in the global precision viticulture market are John Deere, Topcon Corporation, Trimble Inc., Deveron UAS Corp., Ateknea Solutions, Groupe ICV, Tracmap, Quantislabs Ltd., AHA Viticulture, TerraNIS, Teejet Technologies, and AG Leader Technology Inc. These players are concentrating on entering into a partnership and joint ventures with other leading companies in order to enhance their existing product portfolio and technology capabilities. Further, introduction of innovative and technologically advanced precision viticulture solutions is becoming one of the major trends in the global precision viticulture industry.

Major Regions/Countries include:

• North America
  • United States
  • Canada

• Western Europe
  • Germany
  • United Kingdom
  • Spain
  • France
  • Italy
  • Rest of Western Europe

• Eastern Europe
  • Russia
  • Poland
  • Rest of Eastern Europe

• Asia Pacific (APAC)
  • Japan
  • China
  • India
  • ASEAN
  • Australia
  • Rest of Asia-Pacific

• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America

• Middle East and Africa (MEA)
  • GCC
  • North Africa
  • South Africa
  • Rest of MEA

This research report on precision viticulture market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.