Public Cloud Services Market Introduction

Public cloud has become one the most trending topics in the cloud computing space. This model provides effective on-demand virtualized infrastructure that offers various advantages such as enhanced performance, and ROI over traditional datacenter buildouts. Key vendors are focusing on improving levels of innovation and cost benefits in the services they offer so as to enable enterprises to reap benefits of public cloud services. Additionally, strong awareness level of public cloud especially among small- and mid-sized business in both developed and developing regions is leading to high adoption of public cloud-based software as a service and infrastructure as a service model.

Market Dynamics

Growth of public cloud services is driven by increase in spending by SMBs across the globe on cloud computing services provided over public internet. Further, major benefit of on-demand capacity offered by public cloud making it preferred cloud services model among end user organizations, propelling growth of the market worldwide. Other factors such as enhanced scalability, flexibility, and cos-effectiveness are expected to drive the public cloud services market growth in near future. However, migrating to public cloud model can expose confidential data to cyber-attacks due to comparatively low level of security layers. This is expected to hamper adoption of the public cloud services among end user enterprises across the globe.

Market Scope

The global public cloud services market covers in-detailed analysis on major segmented such as offering and end user industries at a regional level. The public cloud services market has been classified based on offering into cloud Platform as a Service (PaaS), cloud Business Process as a Service, cloud Infrastructure as a Service (IaaS), cloud management and security Service, cloud Software as a Service (SaaS), and cloud advertising. Based on end user vertical the global public cloud services market is bifurcated into BFSI, healthcare, retail, manufacturing, telecom & IT, public sector, energy & utility, transportation, and other industries.

Regional Outlook

Major region targeted in the global public cloud services market includes North America, Western Europe, Eastern Europe, Asia Pacific, and Middle East and Africa (MEA). Currently, North America dominates the public cloud services market in terms of spending by end user industries owing to the high penetration of cloud computing technologies. Moreover, the market in Asia Pacific region is projected to grow at significant CAGR over the projected period linked to increasing spending on cloud services available on public network by organizations operating in services industries.

Public Cloud Services Market Competitive Landscape

Major vendors identified in the global cloud services market are Amazon Web Services, Inc., DigitalOcean Inc., Microsoft Corporation, IBM Corporation, Rackspace Inc., Oracle Corporation, Salesforce.com, Inc., Google Inc., and VMWare Inc. Prominent players in the market are emphasizing on investing substantial amount on service enhancement and introducing cost-effective offerings to increase customer base and differentiate from competitors.

Major Regions/Countries include:

• North America
  • United States
  • Canada
• Western Europe
  • Germany
  • United Kingdom
  • Spain
  • France
  • Italy
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • Rest of Eastern Europe
• Asia Pacific (APAC)
  • Japan
  • China
  • India
  • ASEAN
  • Australia
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East and Africa (MEA)
  • GCC
  • North Africa
  • South Africa
  • Rest of MEA

This research report on public cloud services market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.