Industry Findings: Television demand in Qatar remains concentrated in premium segments as high household incomes and continued hospitality investment sustain purchases of advanced connected televisions. During 2024, ongoing development of hotels, mixed-use districts, and serviced residences increased demand for centrally managed guest-room televisions. Consumers are also favoring larger OLED and high-brightness 4K televisions that deliver strong picture performance and smart home compatibility. This spending pattern keeps average selling prices well above most regional markets.
Industry Player Insights: The market comprises many players, and a small portion of them includes Jumbo Electronics, Samsung Electronics, LG Electronics, and TCL Technology. Jumbo Electronics expanded its premium television assortment in Qatar during 2024, increasing the availability of larger OLED and Mini LED models through its retail network. LG launched its 2025 OLED evo televisions across Gulf markets in Jan-2025, reinforcing competition in the premium segment. These developments are enhancing product accessibility and supporting continued premiumization.