Industry Findings: Television demand in Saudi Arabia is benefiting from rising household entertainment spending and rapid expansion of hospitality and leisure infrastructure. During 2024, continued progress under Vision 2030 supported new hotel developments, residential communities, and entertainment venues that require large volumes of connected televisions. Consumers are increasingly selecting larger 4K and OLED televisions as streaming and gaming become more central to home entertainment. This combination of institutional procurement and premium household upgrades is strengthening market growth.
Industry Player Insights: Companies shaping sector outcomes in UAE include eXtra, Samsung Electronics, LG Electronics, and TCL Technology. eXtra broadened its premium television assortment in Saudi Arabia during 2024 by expanding availability of larger OLED and Mini LED models through its retail and e-commerce channels. TCL introduced its 2025 QD-Mini LED televisions across Saudi retail partners, increasing competition in upper-mid and premium categories. These developments are improving access to advanced display technologies and supporting higher average selling prices.