Smart Labels Market Introduction
Intelligent and interactive technology is reshaping the packaging industry landscape to a considerable extent. Evolution of smart label has enhanced technological capabilities that never before seemed possible in the packaging industry. In today’s era, consumers from the millennial population in both developed and developing countries are tech-savvy and use smartphones or other smart devices to perform product research before purchase. Smart labels allow consumers to get detailed information about the product not mentioned on the packaging. For instance, food & beverages companies provide relevant information about the content of packed items, its ingredients, freshness level and remaining shelf-life of ready-to-eat frozen and packed items.
Investment on smart tags and labels is increasing at a healthier pace to enhance overall consumer retail experience in a multitude of ways. This, in turn, help major brands to retain tech-savvy consumers and build up return on investment.
Major brands operating across various end-user industries especially food & beverages, and pharmaceuticals are emphasizing more on enhancing security and safety of products they offer. Thus, investing substantial amount on smart packaging solutions equipped with smart labels, holograms, and RFID tags. This allows companies to protect their packed goods against tempering and counterfeiting to provide original content to consumers. Increasing inclination of companies towards smart label technology owing to such benefits it offers is projected to drive the growth of the smart labels market worldwide. Further, adoption of smart labels is increasing in logistics sectors as it enables logistics servicer to track products in real-time and maintain data for inventory management. This, in turn, is fuelling the global smart labels market growth. However, lack of awareness, and inefficient connectivity infrastructure in developing and underdeveloped regions is hampering the growth of the smart labels market size to some extent.
The smart labels market is segmented into type, end users, and geography.
Based on type, end users, and geography. Based on type the global smart labels market has been bifurcated into electronic article surveillance, RFID, near-field communication, sensing labels, electronic shelf labels and hybrid labels. The smart labels industry is segmented based on end user into food & beverages, pharmaceuticals, logistics, manufacturing, and other industries. Major regions covered in the global smart labels market are North America, Asia-Pacific, Latin America, Eastern Europe, Middle East & Africa, and Western Europe.
Smart Labels Market Competitive Landscape
Prominent players present in the global smart labels industry are Avery Dennison Corporation, CCL Industries Inc, Checkpoints Systems Inc., Thin Film Electronics ASA, Invengo Information Technology Co. Ltd., Honeywell International Inc., Muehlbauer Holding AG & Co., Smartrac NV, Sato Holdings Corporation, and Zebra Technologies Corporation. Major companies operating in the smart labels market concentrating on introduction hybrid smart label developed using two or more than two technologies that can perform multiple tasks offering.
Major Regions/Countries include:
- Western Europe
- United Kingdom
- Rest of Western Europe
- Eastern Europe
- Rest of Eastern Europe
- Asia Pacific (APAC)
- Rest of Asia-Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa (MEA)
- North Africa
- South Africa
- Rest of MEA
This research report on smart labels market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.