Industry Findings: AI robotics adoption in Thailand now ties closely to national Industry 4.0 roadmaps and regional manufacturing modernisation, with buyers emphasising proven interoperability and skills-readiness. As per our assessment, procurement decisions increasingly weigh total-cost-of-ownership and rapid commissioning in labor-intensive clusters such as automotive and electronics. A verifiable structural input came from a national robotics and automation roadmap synthesis published in Nov-2024 that prioritised applied R&D, testbeds, and skills pipelines. That policy signal reduces adoption friction by aligning vocational training, public testbeds, and incentive channels, which encourages manufacturers to move from one-off pilots to financed, multi-line robotic rollouts focused on maintenance, inspection, and flexible assembly.
Industry Player Insights: Players operating in the Thailand industry are ABB Robotics Thailand, AUBO Robotics Thailand, Omron, and Techman Robot etc. Vendor activity in 2024–2025 focused on local validation and integrator networks. ABB Robotics Thailand participated in the Cobot Contest Thailand in Jul-2024 to promote skills and downstream integrator capability. AUBO exhibited at METALEX 2024 in Bangkok and expanded distributor engagements to accelerate cobot deployments. Omron strengthened its mobile-robot and vision automation portfolio locally in 2024, improving turnkey delivery for mid-market manufacturers. These developments reinforce buyer preference for vendors that offer local training, distributor-backed service, and rapid commissioning packages.