Thailand Cloud Computing Market by Service Model, Deployment Model, Subscription Model, Company Size, End User – Industry Analysis, Size and Forecast, 2019-2033

Thailand Cloud Computing Market Growth And Performance

• The Thailand cloud computing market size is estimated to reach US$ XX.80 billion by the conclusion of 2025.
• This projection indicates a CAGR of 10.41% between 2025 and 2033, Thailand cloud market value reaching US$ 4.61 billion by 2033.

Thailand Cloud Computing Market Outlook

The Thailand cloud computing market outlook remains highly promising, with significant investments in data center infrastructure shaping the country’s digital transformation. For instance, in November 2024, the Thailand Board of Investment (BOI) approved two major hyperscale data center projects worth over THB 60 billion (nearly US$2 billion). Also, Quartz Computing Co., Ltd., a subsidiary of Google, is investing THB 32.76 billion to establish its fifth hyperscale data center in Asia, located in Chonburi, with operations expected to commence by 2027. Additionally, Digital Land Services Co., Ltd., a subsidiary of GDS, is investing THB 28 billion in another hyperscale facility in the same region, slated to open by 2026.

Enhancing this outlook, recent developments include Oracle’s 2025 announcement of expanding its cloud region footprint in Thailand, adding high-performance compute clusters tailored for AI and analytics workloads. This supports sectors such as telecom, manufacturing, and public services that are heavily investing in hybrid cloud models. Meanwhile, Japan’s NTT Ltd. has partnered with local providers to co-develop energy-efficient data centers to meet Thailand’s green digital transformation goals.

These strategic investments reflect Thailand’s growing role as a cloud services hub for the ASEAN region, fueled by the rising adoption of 5G, AI, and IoT. With its strategic location and robust digital infrastructure, Thailand is well-positioned to support increasing enterprise cloud demands, reinforcing its status as a critical player in the Thailand cloud computing market.

Thailand Cloud Computing Market Driver

One of the most significant drivers of the Thailand Cloud Computing Market is the surge in foreign direct investments (FDI) in cloud infrastructure and AI-driven solutions. Leading global cloud providers, including AWS, Google Cloud, and Microsoft, have committed billions of dollars to establish hyperscale data centers, cloud regions, and AI training programs in Thailand. These investments align with Thailand’s "Cloud-First" policy and Vision 2030, positioning the country as a regional cloud and AI hub.

Adding to this, Thailand’s dynamic SaaS startup ecosystem is experiencing strong momentum. According to early 2025 reports, over 180 cloud-native SaaS startups now operate in Thailand, with average annual growth above 15%, supported by increasing demand from SMEs and digital-native enterprises. Simultaneously, local and regional outsourcing trends—including nearshore development for Southeast Asia—are reshaping cloud implementation, with Thailand emerging as a preferred base for cloud support operations.

Enterprises, particularly mid-sized firms, are increasing their cloud budgets by over 20% year-on-year. Large enterprises are now allocating more than USD 2 million annually on average for cloud and AI-related deployments, signaling strong digital maturity in the enterprise segment.

Thailand Cloud Computing Market Trend

Thailand is rapidly advancing its cloud computing infrastructure, driven by significant investments from leading global technology companies. Huawei, for instance, is promoting its AI growth strategies with industry-specific solutions and collaborations to address skilled labor shortages. They have established three data centers in Thailand, targeting sectors such as healthcare, finance, manufacturing, and retail. Additionally, major projects by Google and GDS are expected to meet the growing demand for cloud services fueled by 5G, AI, and IoT. Microsoft’s commitment to building new cloud and AI infrastructure and AWS’s launch of the AWS Asia Pacific (Thailand) Region highlight the country’s strategic focus on becoming a digital economy hub by 2030.

Complementing this, 5G-enabled edge cloud computing has gained traction, particularly in smart city projects in Bangkok and Chiang Mai. Telecom providers such as AIS and True Corp. are leveraging multi-access edge computing (MEC) solutions to enable real-time services in logistics and healthcare. Serverless computing frameworks, particularly in banking and e-commerce applications, are also being adopted at scale. The rise of “born-in-the-cloud” enterprises—especially in fintech and logistics—is accelerating cloud-native strategies across the nation.

Thailand’s "cloud-first" policy aims to attract foreign technology investments and develop an AI-skilled workforce, consolidating its position as a regional AI hub.

Thailand Cloud Computing Market Development

Huawei Drives Thailand Cloud Computing Market Growth with AI Innovations and Strategic Partnerships

Huawei is promoting its cloud artificial intelligence (AI) growth strategies by offering industry-specific solutions and collaborating with universities to address the shortage of skilled labor. The company has three data centers in Thailand and positions itself to offer AI for use cases in industries such as healthcare, finance, manufacturing, and retail. The company has introduced AI-powered innovations like CloudPond, which allows enterprises to deploy public cloud services directly at their locations, and CodeArts, a cloud-based software development platform. Through its ICT Academy program, Huawei has partnered with over 50 universities to develop digital talent, aiming to inspire more people to explore the possibilities of Cloud AI.

In 2025, Huawei also announced a new partnership with Kasetsart University to launch a research hub for AI-powered agriculture, reflecting the extension of cloud AI into non-traditional industries such as smart farming.

The Thailand cloud computing market competitive landscape is shaped by these strategic initiatives and significant investments by global technology leaders, driving innovation and growth in the Thailand cloud computing industry.

CP AXTRA Leverages Tencent Cloud to Drive AI-Powered Innovation in the Thailand Cloud Computing Market

The Thailand Cloud Computing Market continues to evolve with strategic collaborations aimed at enhancing digital transformation across industries. A recent partnership between CP AXTRA, a leading B2B and B2C retailer in Asia, and Tencent Cloud highlights the growing adoption of cloud-based AI solutions in the retail sector. By leveraging Tencent Cloud’s Infrastructure-as-a-Service (IaaS) and AI-driven technologies, CP AXTRA aims to optimize assortment range, demand forecasting, pricing, and promotions analysis.

Additionally, the partnership is focused on developing AI-powered sales forecasting and warehouse management solutions, enhancing operational efficiency and customer experience. Tencent Cloud, which has been expanding its local presence through partnerships with system integrators like MFEC Public Company Limited, is positioning itself as a critical player in Thailand’s enterprise cloud strategy.

This collaboration reinforces CP AXTRA’s commitment to digital innovation, ensuring it remains competitive in the retail industry. The Thailand Cloud Computing Market Outlook reflects a strong shift toward cloud-based AI adoption, with enterprises increasingly utilizing advanced cloud technologies to drive business efficiency and scalability.

Microsoft Expands Cloud and AI Infrastructure in Thailand to Drive Digital Transformation and Innovation

The Thailand Cloud Computing Market is set for significant expansion with Microsoft’s commitment to building new cloud and AI infrastructure in the country. This initiative includes the establishment of a new data center region, aimed at enhancing the availability of Microsoft’s hyperscale cloud services, ensuring enterprise-grade reliability, performance, and data compliance.

In early 2025, Microsoft announced a strategic partnership with the Digital Economy Promotion Agency (DEPA) to develop a national “AI Adoption Readiness Index,” guiding organizations in adopting secure and scalable AI cloud solutions.

In alignment with Thailand’s "Ignite Thailand" 2030 vision, Microsoft is also investing in AI skilling programs, targeting over 100,000 individuals across various sectors, including tourism. This initiative strengthens Thailand’s position as a regional digital economy hub, equipping businesses and government agencies with advanced cloud computing and AI-driven cybersecurity solutions.

Thailand's Cloud-First Policy and AI Strategy Drive Investments in the Thailand Cloud Computing Market

The Thailand Cloud Computing Market is advancing with the introduction of a "cloud-first" policy, positioning Thailand as Southeast Asia’s AI hub by 2027. Spearheaded by Digital Economy and Society (DES) Minister Prasert Jantanaruangthong, this policy aims to attract foreign technology investments in cloud data centers while strengthening the country’s AI capabilities.

In 2025, the government also launched an SME-focused cloud subsidy program that covers up to 60% of cloud migration costs for businesses adopting hybrid and multi-cloud architectures.

Key initiatives include the adoption of a single digital ID platform for government services and a comprehensive AI workforce development strategy. As part of its national AI strategy roadmap (2022–2027), Thailand anticipates generating 48 billion baht in business and social impacts by 2027. These initiatives solidify Thailand’s role as a key player in the regional cloud and AI ecosystem, further driving Thailand Cloud Computing Market Outlook.

AWS Expands Cloud Infrastructure in Thailand with New $5 Billion AWS Asia Pacific (Thailand) Region

The Thailand Cloud Computing Market is expanding with AWS launching a new infrastructure region in the country, known as the AWS Asia Pacific (Thailand) Region. This $5 billion investment is expected to contribute $10 billion to Thailand’s GDP and create over 11,000 full-time equivalent jobs annually, reinforcing Thailand’s role as a key cloud hub in the region.

In Q1 2025, AWS launched its Startup Ramp initiative in Thailand, offering free credits and technical mentorship to over 300 Thai cloud-native startups focusing on Fintech, HealthTech, and Agritech.

The new AWS region features three Availability Zones, ensuring fault tolerance, business continuity, and operational resilience. Each zone operates independently with separate power, cooling, and security, while being connected via ultra-low-latency networks. This setup allows businesses to deploy highly available and scalable applications, catering to enterprises across various industries.

Google Invests $1 Billion in Thailand’s Cloud and AI Infrastructure to Accelerate Digital Transformation

The Thailand Cloud Computing Market is set for substantial growth with Google’s $1 billion investment in cloud and data center infrastructure. This initiative aligns with the Royal Thai Government’s digital transformation goals, focusing on digital infrastructure expansion, responsible AI adoption, and cloud-first policies.

In 2025, Google Cloud also announced the launch of a regional AI Fintech sandbox in partnership with the Bank of Thailand, enabling regulated firms to experiment with advanced AI algorithms under supervised cloud environments.

This investment is projected to contribute $4 billion to Thailand’s GDP by 2029 and create an average of 14,000 jobs annually from 2025 to 2029. Furthering its commitment to digital transformation, Google will train 150,000 Thais in AI skills by 2026, fostering a cloud-driven economy and strengthening Thailand cloud computing market outlook.

Author: David Gomes (Manager – IT)

*Research Methodology: This report is based on DataCube’s proprietary 3-stage forecasting model, combining primary research, secondary data triangulation, and expert validation. [Learn more]

Thailand Cloud Computing Market Segmentation