Thailand Generative AI Market | Analysis 2019-2032

Thailand Generative AI Market Analysis, Size, and Forecast by Component, Deployment Model, Business Function, Technique, End User: 2019-2032

Avalibale Format*:   Pivot  |  ReportID: AI4222  |  Coverage: COUNTRY | Type: DataBook
Category: Information Technology  |  Sub-Category: Artificial Intelligence
Published Date: April 2024   |  US$290  |

Thailand Generative AI Market Snapshot

Thailand Generative AI Market

  • The generative AI market in Thailand is estimated to reach US$ 395.2 million by the end of 2024.
  • This projection indicates a CAGR of 27.45% between 2024 to 2032, in the market value reaching US$ 2,751.4 million by 2032.
  • In terms spending in the Thailand generative AI industry, the IT and Telecom sector is anticipated to create the highest revenue in 2024.
  • Within the Thailand generative AI market , the hardware segment is expected to rule with a total revenue of US$ 260.9 million in 2024.
  • Competitive advantage in the market is pursued by leading players through strategies such as partnerships, mergers, acquisitions, and product launches. For instance, in April 2023, the Artificial Intelligence Entrepreneur Association of Thailand tied up with National Electronics and Computer Technology Center (NECTEC) to launch local AI model in Thailand. The Open ThaiGPT project provides a customizable chat-based assistant equipped with cutting-edge AI technology. This assistant has the ability to understand and interact in the Thai language, making it a versatile and powerful tool for various applications.

Thailand Generative AI Industry Coverage:

Analysis Period

2019 – 2032

Actual Data

2019 – 2023

Base Year


Estimated Year


CAGR Period

2024 – 2032

Research Scope


  • Hardware
  • Software
  • Service

Deployment Model

  • On-premise Solutions
  • Cloud-based Solutions
  • Hybrid Solutions

Business Function

  • Marketing and sales
  • Customer operations
  • Product R&D
  • Software engineering
  • Supply chain and operations
  • Risk and legal
  • Strategy and finance
  • Corporate IT
  • Talent and organization


  • Generative Modelling Techniques
  • Text-Based Techniques
  • Code-Based Techniques

End User

  • IT and Telecom
  • Media and Entertainment
  • Energy and Power
  • Transportation and Logistics
  • Healthcare
  • BFSI
  • Retail
  • Manufacturing
  • Public Sector
  • Other
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