Industry Findings: Turkey continues to generate strong demand for gaming electronics as a large young population drives purchases of gaming laptops, multi-platform controllers, and wireless headsets. Consumers are increasingly prioritizing products that offer longer upgrade value as inflation and currency volatility raise replacement costs. A meaningful market signal emerged in Sep-2024 when Gaming Istanbul attracted substantial attendance and increased visibility for premium gaming hardware and esports equipment. The event strengthened consumer interest in high-performance devices and supported broader adoption of mid-range and premium products. This pattern is helping the market shift toward higher-value gaming electronics despite macroeconomic pressure.
Industry Player Insights: A large number of providers operate in Turkey including ASUS, Sony Group Corporation, Logitech International S.A., and Teknosa İç ve Dış Ticaret A.Ş. Teknosa continued expanding its gaming assortment throughout 2024, improving access to gaming laptops, displays, and accessories across online and store channels. In Jan-2025, ASUS refreshed its Republic of Gamers lineup, strengthening competition in enthusiast-grade notebooks and monitors. These developments are supporting steady premiumization in the Turkish gaming electronics market.