Industry Findings: The UAE television market is benefiting from strong demand for premium home entertainment and continued investment in hospitality and branded residential projects. During 2024, sustained growth in luxury real estate and hotel openings increased procurement of connected televisions for guest rooms and serviced apartments. Consumers are also shifting toward larger OLED and ultra-large 4K televisions that integrate with broader smart home ecosystems. This combination of institutional purchasing and high-value consumer upgrades supports one of the highest average selling prices in the region.
Industry Player Insights: UAE’s industry path is being shaped by Samsung Electronics, LG Electronics, Sony Group, and Hisense Group. Hisense expanded the availability of its ULED X and Laser TV portfolio across UAE retail channels during 2024, targeting premium households and hospitality buyers. Sony introduced its 2025 BRAVIA lineup in the UAE during early 2025, strengthening competition in cinematic and gaming-focused categories. These launches are broadening technology choice and reinforcing the UAE’s role as a regional showcase market for advanced televisions.