US Cloud Storage Service Market Size and Forecast by Offering, Use Cases, Deployment Model, Subscription Model, Organization Size, and End User Industry: 2019-2033

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Industry Assessment Overview

Industry Findings: Cloud storage adoption in the US continues to support application modernization and long-term data management rather than simple infrastructure migration. Enterprises rely on block and file storage for transactional systems and enterprise applications, while object storage remains central for analytics platforms, digital services, and media assets. A notable non-vendor development occurred during Feb-2024, when updated federal guidance on digital record retention strengthened expectations around preservation, auditability, and lifecycle governance. That guidance led regulated organizations to reassess archival duration, retrieval policies, and cold storage usage. Through 2025, procurement patterns have reflected a clear preference for committed-use subscriptions paired with flexible expansion, allowing organizations to manage steady data growth while supporting episodic analytics and digital engagement spikes. Large enterprises have led this shift, particularly across regulated industries where storage growth remains predictable but compliance requirements continue to tighten.

Industry Player Insights: The US landscape is shaped by key players such as Amazon Web Services, Microsoft Azure, Google Cloud, and Oracle. In Nov-2024, Oracle expanded block storage performance options to better support database-intensive and transactional workloads, improving consistency for enterprise systems. During May-2025, Google Cloud enhanced lifecycle automation for object storage, enabling enterprises to manage data tiering with reduced operational overhead. In parallel, Backblaze has continued to gain adoption among mid-sized organizations seeking predictable object storage pricing for backup, archival, and digital media workloads.