Variable Rate Technology Market Introduction
Variable rate technology is among major innovations and technological advancements happening in the agriculture sector. It allows farmers and producers to vary the rate of crop inputs such as fertilizers, gypsum, chemicals, lime, irrigation water, and other inputs to be applied at varying rates across the field using advanced devices and solutions. Also, variable rate technology is being increasingly used in precision agriculture based on data gathered by sensors, GPS systems, and map-based VRT that help end users to manage and monitor tasks in real-time. Such drastic improvements in the agriculture sector are projected to fuel the growth of the variable rate technology market worldwide.
The growing focus of end users in the agriculture sector to enhance crop yield and production capacity demand for variable rate technology devices and solutions is increasing across the globe. This is projected to boost the growth of the variable rate technology market during the forecast period. Additionally, the introduction of government policies, subsidies, and initiatives to adopt modern equipment and solutions in farmlands is driving market growth in both developed and developing regions. In contrast, high purchasing and implementation cost associated with advanced devices, solutions, and equipment is hampering the adoption of variable rate technology among farmers operating in small farms. This is expected to hamper the performance of global variable rate technology market size & growth to some extent especially in developing regions. However, increasing the presence of international brands in emerging regions such as the Asia Pacific and Latin America is anticipated to present a positive outlook in the overall variable rate technology industry.
Key segments covered in the global variable rate technology market are offering, type, crop type, application, farm size, and region. By offering the market is bifurcated into hardware, software, and service. The hardware segment is further classified into GPS receivers, sensors, handheld computers, yield monitors, and other devices. The global variable rate technology market is categorized based on type into fertilizer VRT, soil sensing VRT, crop protection chemical VRT, irrigation VRT, yield monitor VRT, and others. Based on crop type, the market is segmented into cereals & grains, pulses & oilseeds, fruits & vegetables, and others. By farm size, the global variable rate technology market is divided into small farms, mid-size farms, and large farms. Based on the application, the market is categorized into map-based VRT and sensor-based VRT. Key regions such as North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, and Middle East & Africa have been analysed in the global variable rate technology report.
Variable Rate Technology Market Competitive Landscape
The global variable rate technology market consists of large number of established players. Some of the major companies identified in the market are Deere & Company, Valmont Industries, Inc., Trimble, Inc., Agco Corporation, CNH Industrial N.V., Kubota Corporation, Topcon Corporation, Yara International ASA, Lindsay Corporation, Raven Industries, Inc., Teejet Technologies, SZ DJI Technology Co., Ltd., AG Leader Technology, Agjunction, Inc., Sst Software, Aquaspy Inc., The Climate Corporation, and Capstan AG Systems, Inc. The introduction of innovative and feature-packed solutions and devices for the agriculture sector is one of the major strategies followed by leading players in the global variable technology industry.
Major Regions/Countries include:
- Western Europe
- United Kingdom
- Rest of Western Europe
- Eastern Europe
- Rest of Eastern Europe
- Asia Pacific (APAC)
- Rest of Asia-Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa (MEA)
- North Africa
- South Africa
- Rest of MEA
This research report on variable rate technology market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.