Video Conferencing Market Introduction

In the past few years, the enterprises have witnessed a considerable change in the way of interacting with their clients and employees. Continuous advancements in communication technology have made it essential for enterprises to incorporate the enhanced communication applications to stay ahead in the competition. Nowadays, enterprises are not limited to operate their businesses within the domestic territory, they are aimed at expanding their presence all over the globe. Further, enterprises are increasingly investing in visual collation technologies to stay connected with their mobile workforce and make real-time communication with them. Thus, in today’s competitive business environment, video conferencing solution—a type of communication solution which enables two-way audio and video transmissions among multiple users in real-time—has emerged as a widely accepted form of business communications. In addition, cloud-based video conferencing solutions and services enable enterprises to introduce new capabilities and get more out of existing investments. This, in turn, is anticipated to increase the popularity of cloud-based video conferencing solutions among end users.

Market Dynamics

Video conferencing enables enterprises to increase their agility, offers greater mobility, and flexibility which in turn boost the adoption of video conferencing solutions among enterprises. Further, increase in applications of video conferencing in various departments of enterprises and for training purposes are anticipated to increase the adoption of video conferencing solutions among enterprises during the forecast period. However, lack of awareness and connectivity infrastructure especially in emerging markets are projected to hamper the growth of the global video conferencing market.

Market Trends

Enterprises are focused towards deploying video conferencing solutions to build a better team, speed process, and product development, and share information & knowledge among departments. Moreover, contact centers are embracing video conferencing solutions to allow customers to interact with a representative over the video call.

Market Scope

The global video conferencing market has been segmented into end-user and deployment model. Based on end-user, the video conferencing market is segmented into government & defense, corporate enterprises, education, healthcare, and others. By deployment model, the global video conferencing market is bifurcated into cloud-based and on-premise segments.

Regional Outlook

The global video conferencing market has been analyzed across six major regions such as North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, and Middle East & Africa (MEA).

Video Conferencing Market Competitive Landscape

Prominent players in the video conferencing market are inclined towards providing virtualized software-based approach to video conferencing with their product which runs on any standard off-the-shelf server. Key players operating in the video conferencing market include ZTE Corporation, InterCall (West Corporation), Vidyo, Inc, Cisco Systems, Inc., Huawei Technologies Co., Ltd, Avaya, Inc., Adobe Systems, Inc., Polycom, Inc., Huawei Technologies Co., Ltd, Microsoft Corporation and Lifesize (Division of Logitech International S.A.).

Major Regions/Countries include:

• North America
  • United States
  • Canada

• Western Europe
  • Germany
  • United Kingdom
  • Spain
  • France
  • Italy
  • Rest of Western Europe

• Eastern Europe
  • Russia
  • Poland
  • Rest of Eastern Europe

• Asia Pacific (APAC)
  • Japan
  • China
  • India
  • ASEAN
  • Australia
  • Rest of Asia-Pacific

• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America

• Middle East and Africa (MEA)
  • GCC
  • North Africa
  • South Africa
  • Rest of MEA

This research report on video conferencing market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.