Video Media Services Market | Analysis 2019-2031

Video Media Services Market Introduction

Media consumption especially online media has shown tremendous growth over the few years. Continuous advancement in networking technologies has provided better Internet accessibility to end users. Further, increasing number of mobile devices capable of supporting digital media have enabled end users to access media content of their choice be it entertainment, information or social networking anywhere and anytime. In addition, on-demand entertainment services are at the cusp of an inflection point in emerging markets such as India and China. A remarkable shift in consumers’ content watching preferences i.e. from traditional media forms such as radio, print press and TV to digital media such as video-on-demand has been witnessed over the past few years. This has also encouraged marketers to shift their advertising spends from conventional media forms to the digital one.

Drivers and Restraints

Some of the factors that are fuelling the growth of the video media services market are increased penetration of mobile broadband in the developed region and 24/7 accessibility. In addition, increasing the inclination of video media service providers towards advanced content distribution platforms to enhance user experience is accelerating the video media services market growth. However, lack of awareness regarding streaming video services, low bandwidth in the emerging market, and the threat of piracy associated with the digital video content is expected to impede the growth of the video media services market to a certain extent.

Trends

Paradigm shift in consumer preference for watching on demand video content such as TV shows and movies on television to mobile devices has been witnessed in the recent past. In addition, increased awareness among end users regarding dematerialization and adoption of environment-friendly products is also been observed.

Market Scope

The global video media services market is been segmented by service type and region.

a) Service Type

• Subscription-based Service
• Pay-TV Service
  • Analog Cable TV
  • Digital TV
  • IPTV
  • Satellite TV
  • Over-The-Top (OTT)
• Transactional-based Service

Regional Outlook

Key regions targeted in the global video media services market are North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, and Middle East & Africa (MEA). In terms of revenue share, North America is anticipated to remain dominant regional market in the global video media services market, followed by Western Europe. The video media services market in Asia Pacific region is expected to expand at the highest CAGR during the forecast period. This is attributed to increasing number of Internet users and proliferation of smartphones in the region.

Video Media Services Market Competitive Landscape

Key players operating in the global video media services market are inclined towards entering into partnership with other prominent players and start-ups offering enhanced video streaming services to expand and advance their existing product portfolio and cement their position in the global video media services market. Major players operating in the video media services market include Cisco Systems Inc., Motorola Solutions, Alcatel-Lucent, Accenture plc, Netflix Inc., British Sky Broadcasting Ltd., ZTE Corporation, Vubiquity Inc., Amazon.com Inc., and SeaChange International.

The research study would provide an in-depth assessment of the video media services market and include reliable analysis, insights, facts and industry-validated market estimation and projections, supplemented by appropriate assumptions, methodologies, and approaches. Insights and analysis on various market segments such as by service type and region included in this research report scope.

Major Regions/Countries include:

• North America
  • United States
  • Canada
• Western Europe
  • Germany
  • United Kingdom
  • Spain
  • France
  • Italy
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • Rest of Eastern Europe
• Asia Pacific (APAC)
  • Japan
  • China
  • India
  • ASEAN
  • Australia
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East and Africa (MEA)
  • GCC
  • North Africa
  • South Africa
  • Rest of MEA

This research report on video media services market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.