Video on Demand Service Market Introduction
Advancement in consumer electronics and increase in digital preferences among end users have rapidly encouraged the acceptance of dematerialization concept in the video distribution field. Video on demand service is an interactive television technology that enables end users to watch video content such as movies, TV shows, news, sports events etc. on request on their personal electronic devices such as smartphones, laptops, and tablets with Internet connectivity. Increasing broadband penetration in the developed regions such as North America and Japan provides a favorable condition for video on demand services, thus expanding the market potential substantially.
Video on demand services offer many benefits to viewers, for instance, VOD services provide access to a library of pay-per-view or free content where a group of people can watch different content at the same time. In addition, users can watch multiple episodes at one or convenient time. Further, increase in adoption of mobile devices, availability of high storage space over the cloud, and advancement in Internet connectivity across worldwide are anticipated to boost the growth of the video on demand service market during the forecast period. In contrast, low Internet bandwidth in emerging markets is anticipated to hamper the growth of video on demand service market.
Video on demand service market scope consists of the different level of segments including market segmentation by service type, genre type, and device type. Based on service type, the global video on demand service market is segmented into subscription video on demand (SVOD), transactional video on demand (TVOD) and other services. By genre type, the market is bifurcated into animation, TV series, documentary, and other segments. Based on device type, the market is segmented into OTT & smart TV, mobile, and tablet among others.
Key regions covered in the video on demand service market are North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, and Middle East & Africa (MEA). In terms of revenue share, North America was the dominant regional market in the global video on demand service market, followed by Western Europe in 2014. The video on demand service market in Asia Pacific region is expected to expand at the highest CAGR during the forecast period. This is attributed to growth in a number of Internet users and proliferation of mobile devices in the region.
Video on Demand Service Market Competitive Landscape
Key players operating in the video on demand service space are focused towards entering into strategic alliance and collaboration with other players and start-ups offering video streaming services to increase their presence and product offering. Major players analyzed in the global video on demand service market include Netflix Inc., Apple Inc., Google Inc., Microsoft Corporation, ZTE Corporation, Vubiquity Inc., Amazon.com Inc., and SeaChange International.
Major Regions/Countries include:
- North America
- Western Europe
- United Kingdom
- Rest of Western Europe
- Eastern Europe
- Rest of Eastern Europe
- Asia Pacific (APAC)
- Rest of Asia-Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa (MEA)
- North Africa
- South Africa
- Rest of MEA
This research report on video on demand service market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.