Industry Findings: Expansion of electronics manufacturing and enterprise digital transformation continued strengthening the Vietnam Laptop and Desktop Market as organizations increased procurement of commercial PCs supporting software development, analytics, and hybrid workplace operations. Export manufacturers, financial institutions, and education networks expanded deployment of enterprise notebooks and desktop systems optimized for workforce mobility and AI-assisted productivity. During Oct-2025, Vietnam continued supporting digital economy growth and domestic technology capability initiatives aimed at improving enterprise modernization and advanced computing infrastructure adoption. Our findings indicate that enterprises increasingly prioritized affordable commercial laptop fleets, centralized servicing capabilities, and longer deployment cycles to improve operational efficiency across distributed work environments. Demand also remained stable for gaming and creator-focused notebooks supporting digital media activity.
Industry Player Insights: The market in Vietnam consists of numerous players, including Lenovo, ASUS, HP, and Dell Technologies etc. Lenovo expanded its AI-ready ThinkPad and IdeaPad portfolio during Jan-2025 with updated systems designed for enterprise productivity, education mobility, and software development workloads requiring enhanced local processing performance. The rollout strengthened Lenovo’s position within Vietnam’s commercial and consumer computing segments. HP introduced upgraded EliteBook commercial laptops during Jan-2025 at CES featuring AI-enabled collaboration and enterprise security enhancements aimed at workplace modernization initiatives across Asia. The expansion improved HP’s competitiveness in premium business notebook deployments within Vietnam.