Industry Findings: Rapid urbanization and rising household incomes are accelerating the shift toward smart televisions as consumers invest more heavily in home entertainment. During 2024, continued expansion of fiber broadband and online marketplaces increased adoption of 4K televisions across both major cities and secondary urban centers. Many households are purchasing connected televisions as their first advanced entertainment device, creating strong demand for affordable but feature-rich products. This structural transition positions Vietnam among the fastest-growing television markets in Asia.
Industry Player Insights: The market in Vietnam consists of numerous players, including Casper, Xiaomi, LG Electronics, and TCL Technology. Casper introduced additional QLED and Google TV models in Vietnam during 2024 to strengthen its position in the value-premium segment. Xiaomi expanded its TV A Pro series across the country during 2024, targeting younger consumers seeking connected 4K televisions at accessible prices. These initiatives are widening technology adoption and intensifying competition in the mid-market segment.