Industry Findings: Argentina’s trajectory is influenced by cloud-driven modernization among financial institutions, retailers, and industrial groups amid fluctuating macroeconomic conditions (Oct-2023). Enterprises increasingly adopt localized hosting to minimize latency and stabilize operational performance. An example is the growing demand for DC expansion in Buenos Aires, driven by digital banks, logistics players, and media platforms scaling application workloads.
Industry Progression: In Mar-2024 when Google Cloud expanded service availability for enterprises in Argentina, unlocking advanced analytics and security capabilities accessible via nearby cloud regions. This encourages migration away from legacy environments and raises expectations around multi-zone redundancy among domestic buyers.
Industry Player Insights: Argentina’s segment is influenced by a combination of global and national providers such as Google Cloud, Amazon Web Services, Telecom Argentina, and KIO Networks. Telecom Argentina’s Oct-2023 expansion of its DC facilities introduced improved cooling and power redundancy, strengthening reliability for large enterprise migrations and reinforcing local competitive dynamics.