Argentina SaaS Market Size and Forecast by Offering, Deployment Model, Organization Size, Subscription Model, and End User Industry: 2019-2033

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Industry Assessment Overview

Industry Findings: An active national policy rethink around personal-data rules and digital-economy governance has influenced procurement behaviour in Argentina. The government advanced draft amendments to the Personal Data Protection Act in early 2024 that aimed to align domestic rules with international adequacy and to clarify automated-processing definitions; that legislative movement prompted organisations to treat anticipated PDPA changes as a procurement filter and to require explicit algorithmic-risk documentation from vendors. The outcome: buyers extended vendor due diligence, asked for pre-mapped compliance templates, and required clearer model-risk controls before approving analytics or AI pilots; suppliers that published PDPA-aligned artefacts and transparent governance processes moved faster through legal review and into enterprise trials.

Industry Player Insights: Some of the companies active in Argentina include MercadoLibre, Despegar, Globant, and Ualá etc. As per our findings, major vendor developments materially shifted market dynamics. MercadoLibre’s fintech arm launched a dollar-backed stablecoin in Brazil in Aug-2024 and concurrently increased regional fintech investments in 2024, which strengthened marketplace-to-finance integration playbooks and pushed enterprise buyers to prioritise vendor partners that can combine commerce, payments and credit primitives. Despegar expanded its travel-commerce and B2B booking APIs across 2023–2024, prompting travel and hospitality buyers to consolidate booking, loyalty and merchandising workloads under single SaaS suppliers to reduce integration effort; procurement teams responded by favouring vendors with proven, verticalised API templates and regional support footprints.