Chile SaaS Market Size and Forecast by Offering, Deployment Model, Organization Size, Subscription Model, and End User Industry: 2019-2033

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Industry Assessment Overview

Industry Findings: Chile’s privacy and sovereignty agenda has become a defining force in SaaS procurement, particularly after lawmakers approved the new personal-data protection law in Aug-2024. That decision elevated expectations for lawful processing, auditable controls and export safeguards across public and regulated sectors. Buyers now request detailed data-mapping evidence, impact assessments for cross-border transfers and configurable residency options before advancing solutions to evaluation stages. Procurement teams increasingly score proposals against statutory governance requirements, prompting solution architects to isolate sensitive records into dedicated domains and rely on automated lineage and consent-driven workflows. These shifts have strengthened preference for platforms with embedded compliance artefacts, standardised audit capabilities and clear residency documentation, while vendors unable to demonstrate traceability or mapping precision face extended technical reviews and stricter contractual provisions.

Industry Player Insights: Some of the providers in this sector include Sonda, Entel, AWS, and Telefónica Chile etc. Entel announced an expanded investment plan for national infrastructure in Apr-2025, reinforcing its role as a telco-cloud delivery partner for regulated services and encouraging integrators to adopt Chile-specific hosting and security patterns. Sonda reported stronger FY-2024 cloud-services momentum and introduced managed-migration offerings in Jan-2025, allowing public organisations to streamline modernisation efforts while relying on certified delivery processes. These developments elevated the importance of local delivery scale, migration assurance and Chile-aligned resilience controls in vendor shortlisting.