Asia Pacific Protective Case Market Introduction

Protective case market is becoming more competitive in nature as buying habits, and preferences of consumers for mobile phone accessories especially protective cases is changing in the region. Protective case manufacturers are concentrating on introducing advanced and trendy cases that offer enhanced protection to smartphone and other mobile devices against sand, dirt, vibration, and shock while retaining the sensitivity of the device touch screen to increase customer base.

Rising number of iPad, iPhone, and high-priced smartphones users is boosting demand for attractive and durable protective cases in Asia Pacific. This, in turn, is driving growth of the Asia Pacific protective case market. Growing awareness among mobile device users concerning device protection against wear and tear is expected to fuel growth of the protective case market in Asia Pacific over the forecast period. However, threat from unorganized players and manufacturers offering counterfeit products is expected to hinder growth of the protective case market in the region to certain extent. Additionally, lack of standardization in the market is anticipated to impede market growth during the forecasting period.

Market Scope

The Asia Pacific protective case market is segmented into product type, price range, device type, and distribution channel. Based on product type, the market is segmented into customized protective cases and standard protective cases. The Asia Pacific protective case market is bifurcated based on price range into low-priced, medium-priced, and high-priced protective cases. By device type, the market is classified into tablet, smartphone and other mobile devices. On the basis of distribution channel, the Asia Pacific protective case market is segmented into company owned stores, multi-brand stores (including independent and organized retail stores), and online retail stores.

Country Outlook

Major lucrative and emerging markets covered in the Asia Pacific protective case market are China, India, Japan, South Korea, ASEAN, Australia, and Rest of Asia Pacific. Among these, China and India are emerging as attractive markets for protective case providers owing to large customer base and smartphone users. Also, demand for customized protective cases is increasing in these countries especially among fashionable young population focusing on trendy looks of protective cases while making purchase.

Asia Pacific Protective Case Market Competitive Landscape

Some of the players identified in the Asia Pacific protective case market are Apple Inc., Samsung Electronics Co., Ltd., Reiko Wireless Inc., Moshi, OtterBox, LLC, Griffin Technology, Inc., Belkin International Inc., Pelican Products Inc., and Incipio, LLC.

Major Region/ Countries include:

• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ASEAN
  • Australia
  • Rest of Asia-Pacific

This research report on Asia Pacific protective case market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.