Consumers invest on premium priced mobile devices such as iPad, tablets and smartphones and hope to keep their newly bought devices safe and sound. This is increasing demand and popularity of protective cases made of high impact materials and especially designed to protect devices from everyday wear and tear.
Increasing number of smartphone and tablet users across the globe is expanding the demand for protective cases. This is expanding the global protective case market size worldwide. Also, increasing disposable income and rising user concerns to protect expensive mobile devices is expected to boost growth of the protective case market over the forecast period. However, availability of counterfeit products across the globe is anticipated to hamper the popular brands reputation and is expected to decline the overall protective case market growth.
The global protective case market is segmented into product type, distribution channel, price-range, and region.
Based on product type, the global protective case market is bifurcated into slim cases, rugged cases, flip cover, folio cases, and other protective cases segments. Among product categories, the slim and rugged cases segments are anticipated to witnessed healthy growth as compared to other protective case segments. Collectively, these segments are projected to present more than XX% share of the overall market revenue by 2031. This is primarily attributed to the increase in demand for attractive, enhanced, and trendy protective cases.
By distribution channel, the global protective case market is bifurcated into multi-brand store (organized stores and independent stores), single brand store, and online store segments. Among distribution channels, the online store segment is anticipated to witnessed massive growth as compared to other segments. In addition, the segment is anticipated to represent incremental opportunity of around US$XX billion in the total market between 2020 and 2031. This is attributed to the advancements in digital payment technology and increasing in number of mobile Internet users across the globe.
Based on price-range, the global protective case market is analyzed across premium-price, mid-price, and low-price segments. The mid-price range segment is anticipated to expand at the highest CAGR of around XX% during the forecast period between 2022 and 2031. Upsurge in penetration of mid-priced and trendy protective cases owing to increasing disposable income are anticipated to create massive growth opportunities for protective case manufacturers.
By region, the global protective case market is analyzed across five major geographies i.e. North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Among region, the Asia-Pacific region is anticipated to create huge growth opportunities for manufacturers operating in the protective case market. As demand for cheaper protective cases especially slim cases is comparatively high in emerging countries namely India and China. Additionally, there are large presence of local players manufacturing low priced protective case in these countries. This ensures availability of low quality and cheaper mobile accessories for price sensitive consumers.
Some of the key players analyzed in protective case industry are Spigen Inc., OtterBox, Rearth, Inc. (Ringke), Incipio, Poetic Cases Inc., Ballistic, Cygnett Pty Ltd., Element Case Inc., Belkin International Inc., and Case-Mate Inc. Prominent players—especially in developed regions—emphasise on production and distribution of protective cases compatible with popular smartphones falling under premium price-range. Further, these players aim to deliver slim, sleek, and quality protective cases—manufactured by using premium materials, featuring high level of protection, front frame to provide extra coverage along the front edges, quick access with precise cut-outs & responsive buttons, and touch responsive built-in screen for added screen defence—to exemplify consumers’ lifestyles and improve experience. Moreover, major brands in the protective case market are inclined towards providing their customer authentic mobile accessories and products to retain customer and maintain brand image. Further, for cracking down on counterfeit products issue the companies provide a form on their web portal where a user can fill the information related to counterfeit product and register a complaint against stores offering it.
The user must provide the store information, type of store—online or offline store—, address, and image of the product. This enables the companies to track pirated products available in the market and take appropriate actions against sellers. Further, this helps the companies to maintain their brand reputation in the market and enhance customer experience by rewarding them with gift for providing information regarding counterfeit products.
FIGURE 01: PROTECTIVE CASE MARKET VOLUME SHARE IN GLOBAL MOBILE ACCESSORIES MARKET, 2019
FIGURE 02: PROTECTIVE CASE MARKET VOLUME AND FORECAST (MILLION UNITS), 2019-2031
FIGURE 03: PROTECTIVE CASE MARKET VALUE AND FORECAST (US$ MILLION), 2019-2031
FIGURE 04: PROTECTIVE CASE MARKET VOLUME AND VALUE YEAR-on-YEAR GROWTH (%), 2020-2031
FIGURE 05: PROTECTIVE CASE MARKET VOLUME SHARE BY PRODUCT CATEGORY, 2021 & 2031
FIGURE 06: PROTECTIVE CASE MARKET VALUE SHARE BY PRODUCT CATEGORY, 2021 & 2031
FIGURE 07: PROTECTIVE CASE MARKET VALUE ATTRACTIVENESS BY PRODUCT CATEGORY, 2021 & 2031
FIGURE 08: SLIM CASES MARKET VOLUME FORECAST (MILLION UNITS), 2019-2031
FIGURE 09: SLIM CASES MARKET VALUE FORECAST (US$ MILLION), 2019-2031
FIGURE 10: RUGGED CASES MARKET VOLUME FORECAST (MILLION UNITS), 2019-2031
FIGURE 11: RUGGED CASES MARKET VALUE FORECAST (US$ MILLION), 2019-2031
FIGURE 12: FOLIO CASES MARKET VOLUME FORECAST (MILLION UNITS), 2019-2031
FIGURE 13: FOLIO CASES MARKET VALUE FORECAST (US$ MILLION), 2019-2031
FIGURE 14: FLIP COVER MARKET VOLUME FORECAST (MILLION UNITS), 2019-2031
FIGURE 15: FLIP COVER MARKET VALUE FORECAST (US$ MILLION), 2019-2031
FIGURE 16: OTHERS MARKET VOLUME FORECAST (MILLION UNITS), 2019-2031
FIGURE 17: OTHERS MARKET VALUE FORECAST (US$ MILLION), 2019-2031
FIGURE 18: PROTECTIVE CASE MARKET VOLUME SHARE BY PRICE RANGE, 2021 & 2031
FIGURE 19: PROTECTIVE CASE MARKET VALUE SHARE BY PRICE RANGE, 2021 & 2031
FIGURE 20: PROTECTIVE CASE MARKET VALUE ATTRACTIVENESS BY PRICE RANGE, 2021 & 2031
FIGURE 21: PROTECTIVE CASE MARKET VOLUME SHARE BY DISTRIBUTION CHANNEL, 2021 & 2031
FIGURE 22: PROTECTIVE CASE MARKET VALUE SHARE BY DISTRIBUTION CHANNEL, 2021 & 2031
FIGURE 23: DISTRIBUTION CHANNEL VOLUME SHARE BY MULTI-BRAND STORE, 2021 & 2031
FIGURE 24: DISTRIBUTION CHANNEL VALUE SHARE BY MULTI-BRAND STORE, 2021 & 2031
FIGURE 25: PROTECTIVE CASE MARKET VALUE ATTRACTIVENESS BY DISTRIBUTION CHANNEL, 2021 & 2031
FIGURE 26: GLOBAL PROTECTIVE CASE MARKET VOLUME SHARE BY PRODUCT CATEGORY, 2021 & 2031
FIGURE 27: GLOBAL PROTECTIVE CASE MARKET VALUE SHARE BY PRODUCT CATEGORY, 2021 & 2031
FIGURE 28: NORTH AMERICA PROTECTIVE CASE MARKET VOLUME FORECAST (MILLION UNITS), 2019-2031
FIGURE 29: NORTH AMERICA PROTECTIVE CASE MARKET VALUE FORECAST (US$ MILLION), 2019-2031
FIGURE 30: NORTH AMERICA PROTECTIVE CASE MARKET VOLUME SHARE BY PRODUCT CATEGORY, 2021 & 2031
FIGURE 31: NORTH AMERICA PROTECTIVE CASE MARKET VALUE SHARE BY PRODUCT CATEGORY, 2021 & 2031
FIGURE 32: NORTH AMERICA PROTECTIVE CASE MARKET VOLUME SHARE BY DISTRIBUTION CHANNEL, 2021 & 2031
FIGURE 33: DISTRIBUTION CHANNEL VOLUME SHARE BY MULTI-BRAND STORE, 2021 & 2031
FIGURE 34: NORTH AMERICA PROTECTIVE CASE MARKET VALUE SHARE BY DISTRIBUTION CHANNEL, 2021 & 2031
FIGURE 35: DISTRIBUTION CHANNEL VALUE SHARE BY MULTI-BRAND STORE, 2021 & 2031
FIGURE 36: NORTH AMERICA PROTECTIVE CASE MARKET VOLUME SHARE BY PRICE RANGE, 2021 & 2031
FIGURE 37: NORTH AMERICA PROTECTIVE CASE MARKET VALUE SHARE BY PRICE RANGE, 2021 & 2031
FIGURE 38: NORTH AMERICA PROTECTIVE CASE MARKET VOLUME SHARE BY COUNTRY, 2021 & 2031
FIGURE 39: NORTH AMERICA PROTECTIVE CASE MARKET VALUE SHARE BY COUNTRY, 2021 & 2031
FIGURE 40: EUROPE PROTECTIVE CASE MARKET VOLUME FORECAST (MILLION UNITS), 2019-2031
FIGURE 41: EUROPE PROTECTIVE CASE MARKET VALUE FORECAST (US$ MILLION), 2019-2031
FIGURE 42: EUROPE PROTECTIVE CASE MARKET VOLUME SHARE BY PRODUCT CATEGORY, 2021 & 2031
FIGURE 43: EUROPE PROTECTIVE CASE MARKET VALUE SHARE BY PRODUCT CATEGORY, 2021 & 2031
FIGURE 44: EUROPE PROTECTIVE CASE MARKET VOLUME SHARE BY DISTRIBUTION CHANNEL, 2021 & 2031
FIGURE 45: DISTRIBUTION CHANNEL VOLUME SHARE BY MULTI-BRAND STORE, 2021 & 2031
FIGURE 46: EUROPE PROTECTIVE CASE MARKET VALUE SHARE BY DISTRIBUTION CHANNEL, 2021 & 2031
FIGURE 47: DISTRIBUTION CHANNEL VALUE SHARE BY MULTI-BRAND STORE, 2021 & 2031
FIGURE 48: EUROPE PROTECTIVE CASE MARKET VOLUME SHARE BY PRICE RANGE, 2021 & 2031
FIGURE 49: EUROPE PROTECTIVE CASE MARKET VALUE SHARE BY PRICE RANGE, 2021 & 2031
FIGURE 50: EUROPE PROTECTIVE CASE MARKET VOLUME SHARE BY COUNTRY, 2021 & 2031
FIGURE 51: EUROPE PROTECTIVE CASE MARKET VALUE SHARE BY COUNTRY, 2021 & 2031
FIGURE 52: ASIA PACIFIC PROTECTIVE CASE MARKET VOLUME FORECAST (MILLION UNITS), 2019-2031
FIGURE 53: ASIA PACIFIC PROTECTIVE CASE MARKET VALUE FORECAST (US$ MILLION), 2019-2031
FIGURE 54: ASIA PACIFIC PROTECTIVE CASE MARKET VOLUME SHARE BY PRODUCT CATEGORY, 2021 & 2031
FIGURE 55: ASIA PACIFIC PROTECTIVE CASE MARKET VALUE SHARE BY PRODUCT CATEGORY, 2021 & 2031
FIGURE 56: ASIA PACIFIC PROTECTIVE CASE MARKET VOLUME SHARE BY DISTRIBUTION CHANNEL, 2021 & 2031
FIGURE 57: DISTRIBUTION CHANNEL VOLUME SHARE BY MULTI-BRAND STORE, 2021 & 2031
FIGURE 58: ASIA PACIFIC PROTECTIVE CASE MARKET VALUE SHARE BY DISTRIBUTION CHANNEL, 2021 & 2031
FIGURE 59: DISTRIBUTION CHANNEL VALUE SHARE BY MULTI-BRAND STORE, 2021 & 2031
FIGURE 60: ASIA PACIFIC PROTECTIVE CASE MARKET VOLUME SHARE BY PRICE RANGE, 2021 & 2031
FIGURE 61: ASIA PACIFIC PROTECTIVE CASE MARKET VALUE SHARE BY PRICE RANGE, 2021 & 2031
FIGURE 62: ASIA PACIFIC PROTECTIVE CASE MARKET VOLUME SHARE BY COUNTRY, 2021 & 2031
FIGURE 63: ASIA PACIFIC PROTECTIVE CASE MARKET VALUE SHARE BY COUNTRY, 2021 & 2031
FIGURE 64: LATIN AMERICA PROTECTIVE CASE MARKET VOLUME FORECAST (MILLION UNITS), 2019-2031
FIGURE 65: LATIN AMERICA PROTECTIVE CASE MARKET VALUE FORECAST (US$ MILLION), 2019-2031
FIGURE 66: LATIN AMERICA PROTECTIVE CASE MARKET VOLUME SHARE BY PRODUCT CATEGORY, 2021 & 2031
FIGURE 67: LATIN AMERICA PROTECTIVE CASE MARKET VALUE SHARE BY PRODUCT CATEGORY, 2021 & 2031
FIGURE 68: LATIN AMERICA PROTECTIVE CASE MARKET VOLUME SHARE BY DISTRIBUTION CHANNEL, 2021 & 2031
FIGURE 69: DISTRIBUTION CHANNEL VOLUME SHARE BY MULTI-BRAND STORE, 2021 & 2031
FIGURE 70: LATIN AMERICA PROTECTIVE CASE MARKET VALUE SHARE BY DISTRIBUTION CHANNEL, 2021 & 2031
FIGURE 71: DISTRIBUTION CHANNEL VALUE SHARE BY MULTI-BRAND STORE, 2021 & 2031
FIGURE 72: LATIN AMERICA PROTECTIVE CASE MARKET VOLUME SHARE BY PRICE RANGE, 2021 & 2031
FIGURE 73: LATIN AMERICA PROTECTIVE CASE MARKET VALUE SHARE BY PRICE RANGE, 2021 & 2031
FIGURE 74: LATIN AMERICA PROTECTIVE CASE MARKET VOLUME SHARE BY COUNTRY, 2021 & 2031
FIGURE 75: LATIN AMERICA PROTECTIVE CASE MARKET VALUE SHARE BY COUNTRY, 2021 & 2031
FIGURE 76: MEA PROTECTIVE CASE MARKET VOLUME FORECAST (MILLION UNITS), 2019-2031
FIGURE 77: MEA PROTECTIVE CASE MARKET VALUE FORECAST (US$ MILLION), 2019-2031
FIGURE 78: MEA PROTECTIVE CASE MARKET VOLUME SHARE BY PRODUCT CATEGORY, 2021 & 2031
FIGURE 79: MEA PROTECTI