Industry Findings: Colombia’s market trajectory is increasingly influenced by expansion of fintech, logistics, and media platforms that demand more predictable compute performance (Sep-2023). Enterprises are prioritizing providers with strong domestic redundancy and interconnect depth. A significant example is the rise of new datacenter builds in Bogotá and Medellín, which respond to growing digital-service consumption and national cloud-adoption policies encouraging local workload retention.
Industry Progression: A key progression event came when Google Cloud expanded cloud-service availability for Colombia in Apr-2024, enabling improved analytics and security workloads via regional service improvements. This raises enterprise expectations for latency-sensitive operations and pushes domestic telcos to upgrade their infrastructure to retain competitiveness.
Industry Player Insights: Colombia’s cloud market is anchored by Amazon Web Services, Google Cloud, Claro Colombia, and Movistar Empresas. Claro Colombia’s Dec-2023 expansion of its Bogotá DC added new high-power capacity and improved interconnect, strengthening domestic cloud-hosting reliability and increasing competition for enterprise migrations.