Colombia SaaS Market Size and Forecast by Offering, Deployment Model, Organization Size, Subscription Model, and End User Industry: 2019-2033

---

Industry Assessment Overview

Industry Findings: Colombia’s digital-transformation agenda and rapid 5G expansion reshaped buyer expectations for SaaS reliability, latency and integration outcomes. Publication of the National Digital Strategy for 2023–2026 in Feb-2024 established a firm policy direction centred on public-sector modernisation and connectivity improvements, enabling a broader range of cloud-enabled pilots at national scale. Simultaneously, 5G network build-out across major metropolitan areas lowered performance constraints for real-time analytics and edge-enabled applications. Enterprise technology teams now treat network-performance guarantees, low-latency deployment models and integration blueprints as essential prerequisites. This environment has pushed architects to design hybrid topologies combining centralised cloud functions with distributed edge processing to satisfy both regulatory requirements and emerging performance expectations.

Industry Player Insights: Some of the providers in this sector include Claro, Rappi, IBM, and Globant etc. Claro completed a major phase of its 5G rollout in Jun-2024 with network partners, broadening enterprise access to carrier-grade infrastructure and increasing demand for SaaS solutions that reference telco-backed SLAs. Rappi advanced cross-border commerce and platform investments in Sep-2024 as it positioned for wider regional scaling, prompting retailers and logistics operators to prioritise vendors offering integrated commerce, payments and telemetry within unified SaaS stacks. These shifts encouraged procurement teams to select partners with demonstrable low-latency capabilities and multi-country delivery models.