Industry Findings: Cloud networking adoption across Eastern Europe continues to expand as enterprises modernize infrastructure and seek alternatives to fragmented legacy networks. Organizations across financial services, manufacturing, shared‑service centers, and public administration rely on subscription‑based cloud networking to support regional operations and cross‑border application delivery. Multi‑year growth in digital services and cloud‑hosted business platforms has sustained demand for cloud load balancing, managed WAN connectivity, and centralized traffic management. Buyers prioritize services that improve operational resilience, simplify network governance, and integrate cleanly with broader cloud environments. Ongoing infrastructure investment and improving regulatory alignment reinforce long‑term adoption, positioning cloud networking as a foundational layer for enterprise modernization rather than a short‑term optimization. As a result, procurement decisions increasingly favor managed networking subscriptions aligned with scalability, operational consistency, and predictable performance across distributed environments.
Industry Player Insights: Eastern Europe’s landscape continues to be shaped by Amazon Web Services, Microsoft Azure, Google Cloud, and Asseco. Asseco plays a central role by embedding cloud networking, connectivity, and traffic‑management capabilities into enterprise and public‑sector platforms used across the region. This positioning supports organizations standardizing network operations while maintaining compliance, visibility, and service continuity. Global cloud providers complement this role by offering scalable cloud‑native networking services that integrate with regional enterprise systems, enabling consistent application delivery and hybrid‑cloud expansion across diverse markets.