Industry Findings: Cloud storage adoption across Eastern Europe continues to progress as enterprises modernize IT environments and expand digital services while managing regulatory and economic variability. Object and file storage increasingly support analytics, collaboration, and digital platforms, while block storage remains essential for enterprise applications and transactional systems. Hybrid deployment remains common as organizations balance public cloud scalability with local control and infrastructure constraints. A structural catalyst emerged during Apr-2024, when regulatory oversight around data protection enforcement increased scrutiny on storage location, retention practices, and recovery readiness. That development prompted enterprises to formalize data governance policies and expand archival and backup capacity. Through 2025, storage consumption has continued to rise steadily as retained operational and compliance data accumulates. Enterprises increasingly favor blended subscription approaches that combine committed capacity with on-demand usage, reflecting predictable baseline growth alongside uneven digital workload expansion.
Industry Player Insights: Eastern Europe’s landscape continues to be shaped by Amazon Web Services, Microsoft Azure, Google Cloud, and Oracle. During Oct-2024, Oracle enhanced block storage support for enterprise workloads in the region, improving performance consistency for database-driven applications. In May-2025, Microsoft Azure strengthened hybrid storage integration to support cross-border enterprise collaboration and application deployment. Alongside global platforms, Asseco continues to support cloud storage adoption across Eastern Europe through enterprise IT and hybrid cloud solutions aligned with regional regulatory and operational requirements.