IPTV Market Introduction
In the past few years, multimedia content access via the broadband Internet has increased dramatically across worldwide. Further, continuous advancement in connectivity solutions and services along with rising penetration of connected handheld communication devices—capable of playing HD multimedia content—have led to a mainstream adoption of Internet-based multimedia services such as Internet protocol television (IPTV). IPTV is a technology used for broadcasting Internet television services over a secure and end-to-end operator managed broadband IP data network. On TV, IPTV technology works with a set-top box that accesses subscription services, channels, and on-demand multimedia services over the network. Further, IPTV services include video-on-demand, live television, and time-shifted programming.
With the increase in demand for high-definition video streaming services and video on demand feeds popularity of IPTV services has increased at a significant rate. In addition, the introduction of interactive services is increasing the end-user spending on IPTV services, thus, propelling the growth of the Internet protocol television (IPTV) market across the globe. Further, favorable government initiatives to increase broadband penetration helps the proliferation of IPTV services. However, huge presence of cable TV and satellite TV operators pose a challenge to IPTV service providers. Additionally, inefficient connectivity infrastructure in developing regions is projected to hamper the growth of the IPTV market.
The IPTV market has been segmented into offering, application, end-user, and region. Based on offering, the global IPTV market is bifurcated into video service and non-video service. By application, the market is segmented into media and entertainment, advertising and marketing, gaming, online stores, healthcare and medical, e-commerce, and other applications segments. End-user includes residential and enterprises (small size enterprises, medium size enterprises, and large size enterprises).
The global IPTV market includes major regions such as North America, Latin America, Asia Pacific (APAC), Latin America, and Middle East & Africa (MEA). Currently, North America dominates the overall IPTV market, followed by Western Europe. This is mainly attributed to increase in uptake of internet services and connected entertainment devices in these regions. However, the IPTV market in Asia Pacific is expected to expand at a healthy CAGR owing to rise in uptake of connected devices and advancement in connectivity infrastructure.
IPTV Market Competitive Landscape
Key players operating in the IPTV market include CenturyLink, Inc, Cisco Systems, Inc., AT&T, Inc., Broadcom Corporation, Deutsche Telekom AG, Alcatel Lucent Inc., ARRIS Group, Inc., Amino Technologies PLC (Amino Communications Limited), Orange SA, and Level 3 Communications, LLC. Major vendors in the IPTV market are focused towards introduction advanced and cost-effective services to enhance customer base and outperform competitors.
Major Regions/Countries include:
- North America
- Western Europe
- United Kingdom
- Rest of Western Europe
- Eastern Europe
- Rest of Eastern Europe
- Asia Pacific (APAC)
- Rest of Asia-Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa (MEA)
- North Africa
- South Africa
- Rest of MEA
This research report on internet protocol television market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.