Industry Findings: Market performance across Latin America is increasingly shaped by rising AI adoption and uneven digital infrastructure maturity (Oct-2023). Enterprises now prioritize cloud providers with proven regional latency coverage, especially as fintech, e-commerce, and media platforms scale cross-border demand. A strong indicator is the accelerating datacenter construction pipeline in Brazil, Chile, and Mexico, which influences regional workload placement and reduces dependency on US-hosted compute.
Industry Progression: A key progression milestone emerged when Google Cloud announced expanded cloud-service availability for Spanish-speaking Latin America in Apr-2024. This unlocks advanced analytics and AI capabilities for enterprises across multiple LATAM markets, increasing competitiveness and pressuring other hyperscalers to deepen their regional investment commitments.
Industry Player Insights: Across Latin America, market momentum is concentrated among Amazon Web Services, Google Cloud, Microsoft Azure, and KIO Networks. KIO Networks’ Nov-2023 expansion across its Mexican DC footprint increased rack density and improved cooling performance, strengthening the region’s hybrid-hosting ecosystem and improving cross-border workload continuity.