North America Cloud Computing Market Introduction

Business models of organizations whether it be large, medium or small are in the midst of a dramatic transformation linked with growing focus to eliminate inefficiencies associated with conventional on-premise IT infrastructure and business processes. As more and more enterprises are shifting towards cloud, building in-house cloud management expertise will become one of the crucial success factors for organizations. Majority of the IT infrastructure decision makers from North American are building in-house private cloud and public cloud infrastructure to optimize ROI and keep pace with rapid technological changes.

However, enterprises operating with legacy IT systems or having complex and conventional business models are reluctant to migrate completely to cloud. Also, cloud computing presents several challenges associated with data security, IT governance, service continuity, and on-going and uninterrupted user-vendor relationship. These factors, altogether are hampering cloud computing market in North America. In contrast, technological advancements and numerous well-documented benefits such as considerable reduction in capital expenditure associated with IT infrastructure, enhanced elasticity and accessibility are projected to increase uptake of cloud services in the near future.

Based on enterprise size, SMBs are early adopters of cloud computing services as these enterprises don’t have complex IT infrastructure and need for integration is comparatively less, hence, can take best advantage of rapid implementation and scalability of cloud-based model. This is anticipated to fuel growth of the North America cloud computing market.

Market Drivers

• Highly flexible and scalable business model
• Introduction of supportive government initiatives to adopt cloud-based services
• Reduction in overall IT infrastructure related cost

Market Restraints

• Data privacy and security issues
• Lack of data ownership
• Lack of expertise and resources
• Stringent government regulation to store data within territory

Market Scope

North America cloud computing market scope consists of different level of segments including market classification by organization size, service type, deployment model, industry verticals, and country.

By Organization Size

• Small & Medium Enterprises
• Large Enterprises

By Service Type

• Platform as a Service (PaaS)
• Infrastructure as a Service (IaaS)
• Software as a Service (SaaS)

By Deployment Model

• Public Cloud
• Hybrid Cloud
• Private Cloud

By End User Verticals

• BFSI
• Transportation
• Public Sector
• Manufacturing
• Retail
• Energy & Utility
• IT & Telecom
• Healthcare
• Media & Entertainment
• Other End User Verticals

Country Outlook

The North America cloud computing market study provides in-detailed analysis of cloud computing market size, future outlook, industry trends, and competition analysis in major countries such U.S., Canada, and Mexico. Of these countries, U.S. accounted for largest market share in 2017 in the overall North America cloud computing market, followed by Canada. Growth prospect of cloud services is anticipated to be high in Canada owing to efficient connectivity infrastructure and presence of organized players. However, government spending on cloud computing in Mexico is projected to create huge opportunities for major cloud vendors in the country.

North America Cloud Computing Market Competitive Landscape

North America cloud computing market is characterized by presence of organized players with strong portfolio and capabilities. Organized players in North America are well established and pose challenge to new entrants in the region. Some of the leading players identified in the North America cloud computing market are Amazon Web Services, IBM Corporation, Oracle Corporation, Microsoft Corporation, SAP SE, Google Inc., Dell EMC, VMware, Inc., Rackspace Inc., Hewlett Packard Company, and Fujitsu Ltd. Strategic collaborations and joint venture between cloud service and telecommunication service providers have become one the major growth strategies followed by these players.

This research report on North America cloud computing market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.