North America Cloud Computing Market | Analysis 2019-2031

North America Cloud Computing Market by Service Model (Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Software as a Service (SaaS)), Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud), Subscription Model (On-Demand Subscription, Committed Use Subscription, Package Subscription, Hybrid Subscription), Company Size (Startups & Small Businesses, Mid-Sized Companies, Large Enterprises), End User (IT and Telecom, Media and Entertainment, Energy and Power, Transportation and Logistics, Healthcare, BFSI, Retail, Manufacturing, Government, Education, and Others) – Industry Analysis, Size and Forecast, 2019-2031

Avalibale Format*:   Pivot  |  ReportID: CCT1528  |  Coverage: REGIONAL | Type: Industry Tracker
Category: Information Technology  |  Sub-Category: Cloud Computing Technology
Published Date: February 2024   |  US$490  |


North America Cloud Computing Market

  • In 2024, the projected revenue of cloud computing market in North America is estimated to reach a staggering US$ 389.55 billion.
  • Among the various segments, the Software as a Service (SaaS) segment is expected to dominate with a projected market value of US$ 413.62 billion in the same year.
  • Regionally, it's noteworthy that cloud computing market, in the United States is expected to lead in terms of revenue generation, with an estimated amount of US$ 362.82 billion in 2024.
  • Among the diverse end users, IT and Telecom, was the largest end-user vertical in terms spending in the North American cloud computing industry in 2023.


Business models of organizations whether it be large, medium, or small are in the midst of a dramatic transformation linked with growing focus to eliminate inefficiencies associated with conventional on-premise IT infrastructure and business processes in the North America industry. As more and more enterprises are shifting towards cloud, building in-house cloud management expertise will become one of the crucial success factors for organizations. Majority of the IT infrastructure decision makers from North America are building in-house private cloud and public cloud infrastructure to optimize ROI and keep pace with rapid technological changes. This, in turn, is spurring growth of the North America cloud computing market.

However, enterprises operating with legacy IT systems or having complex and conventional business models are reluctant to migrate completely to cloud, thereby impeding progress of the North America cloud computing market. Also, cloud computing presents several challenges associated with data security, IT governance, service continuity, and on-going and uninterrupted user-vendor relationship. These factors, altogether are hampering cloud computing market growth in North America. In contrast, technological advancements and numerous well-documented benefits such as considerable reduction in capital expenditure associated with IT infrastructure, enhanced elasticity and accessibility are projected to increase uptake of cloud services in the near future. Based on enterprise size, SMBs are early adopters of cloud computing services as these enterprises don’t have complex IT infrastructure and need for integration is comparatively less, hence, can take best advantage of rapid implementation and scalability of cloud-based model. This is anticipated to fuel growth of the North American cloud computing market. Others factors boosting market growth are introduction of supportive government regulations and highly flexible and scalable cloud-based business model.

The North America cloud computing market study provides in-detailed analysis of cloud computing market size, future outlook, industry trends, and competition analysis in major countries such U.S., Canada, and Mexico. Of these countries, U.S. accounted for largest market share in 2023 in the overall North America cloud computing market, followed by Canada. Growth prospect of cloud computing industry is anticipated to be high in Canada owing to efficient connectivity infrastructure and presence of organized players. However, government spending on cloud computing in Mexico is projected to create huge opportunities for major cloud vendors in the country. Furthermore, below listed significant trends and developments have been identified in the North America cloud computing Industry.

  • The introduction of the "Canada Cloud Policy" by the Canadian government a few years back signifies a strategic leap forward in shaping the nation's cloud adoption landscape within the public sector. As Canadians increasingly integrate cloud technologies into their daily routines, this policy underscores the paramount importance of safeguarding data integrity and accessibility while prioritizing sustainable storage solutions.
  • Launched in 2019, the Cloud Smart initiative embodies a collaborative effort among US federal agencies aimed at optimizing cloud adoption across government entities. Through Cloud Smart initiative, the federal government demonstrated its commitment to unlocking the full potential of cloud technologies while ensuring robust security measures and resource optimization across diverse agencies.
  • In January 2023, Amazon Web Services (AWS) announced its plan to invest US$35 billion into establishing new data centres in Virginia by 2040. This underscores the company's ambitious vision in expanding its cloud infrastructure capabilities in the US. Such proactive initiatives are projected to boost growth of the North America cloud computing market during the forecast period.
  • Amazon's move to inaugurate a 'local zone' in Mexico in September 2022 marked a strategic initiative aimed at enhancing bandwidth capacity for Mexican enterprises leveraging cloud computing services. By bringing essential IT services closer to major population centers and IT hubs, this initiative is poised to catalyse progress within the Mexico cloud computing market, fuelling innovation and economic growth in the region.


North America cloud computing market is characterized by presence of organized players with strong portfolio and capabilities. Organized players in North America are well established and pose challenge to new entrants in the region. Some of the leading players identified in the North America cloud computing market are Amazon Web Services, IBM Corporation, Oracle Corporation, Microsoft Corporation, SAP SE, Google Inc., Dell EMC, VMware, Inc., Rackspace Inc., Hewlett Packard Company, and Fujitsu Ltd. Strategic collaborations and joint venture between cloud service and telecommunication service providers have become one the major growth strategies followed by these players.


Analysis Period

2019 – 2031

Actual Data

2019 – 2022

Base Year


Estimated Year


CAGR Period

2023 – 2031

Research Scope

Service Model

  • Infrastructure as a Service (IaaS)
  • Platform as a Service (PaaS)
  • Software as a Service (SaaS)

Deployment Model

  • Public Cloud
  • Private Cloud
  • Hybrid Clou

Subscription Model

  • On-Demand Subscription
  • Committed Use Subscription
  • Package Subscription
  • Hybrid Subscription

Enterprise Size

  • Startups & Small Businesses (1-50 employees)
  • Mid-Sized Companies (51-250 employees)
  • Large Enterprises (251+ employees)

End User

  • IT and Telecom
  • Media and Entertainment
  • Energy and Power
  • Transportation and Logistics
  • Healthcare
  • BFSI
  • Retail
  • Manufacturing
  • Government
  • Education

Countries Covered

  • United States
  • Canada
  • Mexico
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