North America Cloud Storage Service Market Size and Forecast by Offering, Use Cases, Deployment Model, Subscription Model, Organization Size, and End User Industry: 2019-2033

---

Industry Assessment Overview

Industry Findings: Enterprise cloud storage demand across North America remains anchored in sustained growth of unstructured data generated by analytics platforms, digital media pipelines, and regulated record retention. Organizations continue to rely heavily on object and file storage as core data layers, while hybrid deployment stays the prevailing operating model as enterprises balance scalability with governance and data control. A structural shift occurred during Jan-2024, when expanded data breach disclosure obligations increased reporting requirements for organizations handling sensitive consumer information. That change pushed enterprises to strengthen immutable backup practices, extend archival retention periods, and apply clearer data tiering strategies. Storage capacity requirements have therefore grown faster than compute consumption, reinforcing cloud storage as a persistent cost center rather than a transient infrastructure component. Through 2025, procurement behavior has continued to combine committed-use subscriptions for predictable baseline demand with on-demand expansion for analytics, collaboration, and content workloads. BFSI, healthcare, and public sector organizations remain the largest contributors, as compliance, recovery assurance, and audit readiness continue to shape long-term storage decisions.

Industry Player Insights: Leading vendors influencing the North American market include Amazon Web Services, Microsoft Azure, Google Cloud, and IBM. During Aug-2024, Amazon Web Services expanded cross-region replication controls within its object storage services, improving recovery consistency and resilience for regulated workloads. In Mar-2025, Microsoft Azure enhanced private endpoint capabilities for hybrid file storage deployments, strengthening secure access for enterprise collaboration and application data. Alongside hyperscale providers, Snowflake has continued to deepen integration between cloud storage and analytics environments, supporting large-scale data lake and analytical workloads that depend on scalable, high-throughput storage foundations.