North America IaaS Market Size and Forecast by Offering, Deployment Model, Organization Size, Subscription Model, and End User Industry: 2019-2033

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Industry Assessment Overview

Industry Findings: A persistent structural force shaping outcomes is the hyperscalers’ cross-border region rollout and carbon/efficiency commitments which are driving enterprise location choices and procurement cycles; this has shifted purchaser emphasis from purely price to latency, data residency and sustainability trade-offs (Sep-2023). For example, recent multi-region expansion plans declared by leading cloud providers have pushed enterprises to design multi-region application topologies, raising demand for hybrid interconnect and edge delivery. This redistributes workload placement and raises procurement thresholds for enterprises weighing onshore vs offshore capacity.

Industry Progression: The region is seeing continued supply-side expansion tied to major hyperscaler campus builds and telco-cloud partnerships that materially change capacity dynamics. Microsoft began construction on its Palmetto (Atlanta area) datacenter site and started visible campus build activity in Apr-2024; that construction cadence signals increased local capacity and enables lower-latency enterprise migrations, while also intensifying competition for grid and water resources at the metro level—a direct constraint on deployment speed and cost structures.

Industry Player Insights: Leading vendors influencing the North American market include Amazon Web Services, Microsoft Azure, Google Cloud, and Oracle Cloud Infrastructure etc. Equinix and DigitalOcean also anchor the on-ramp and developer segments; Equinix’s Q1-2024 disclosures (May-2024) highlight xScale leasing momentum and expanded interconnection services that reduce multi-cloud friction for enterprises. That leasing and interconnect growth accelerates colocated hybrid architectures, pushing enterprises to adopt multi-vendor resilience and fueling demand for managed interconnect services.