Oman Consumer Electronics Market Size and Forecast by Device Type, Connectivity, Price Range, Distribution Channel, End User, and Age Group: 2019-2033

Oman Consumer Electronics Market Growth and Performance

• The Oman consumer electronics market size is expected to account for US$ XX.3 million by 2025, with an anticipated Compound Annual Growth Rate (CAGR) of X.9%.
• The XX device type in Oman amounted to US$ XX.8 million in 2024.

Oman Consumer Electronics Market Outlook

The Oman consumer electronics market is witnessing a notable transformation, fueled by a rise in disposable income, digital exposure, and evolving lifestyle preferences. With a Gross National Income (GNI) per capita of US$ 21k in 2023—a 7.5% increase from the previous year—Omani consumers are increasingly directing their purchasing power towards smart appliances, high-end smartphones, and home entertainment systems. In urban centers such as Muscat and Salalah, there's a growing appetite for smart home products including smart TVs, AI-enabled washing machines, voice-controlled lighting, and robotic vacuum cleaners. Popular models such as the LG ThinQ AI washing machine and Samsung's Family Hub smart refrigerators are in high demand due to their convenience, energy efficiency, and modern design aesthetics. These products resonate especially with dual-income households and tech-forward young families seeking connected home solutions.

The smartphone market in Oman remains robust, with Apple, Samsung, and Huawei dominating the premium segment. Consumers prefer models like the iPhone 15 Pro, Samsung Galaxy Z Fold5, and Huawei Nova 11, reflecting a strong tilt towards innovation, design, and productivity features. Wearables—especially smartwatches and fitness bands—are gaining traction among the youth and fitness-conscious professionals, while smart tablets continue to be preferred for remote work, education, and digital content consumption. Furthermore, the average revenue per user in the Oman consumer electronics sector is projected at US$ 230, indicating sustained spending across categories. Influencer marketing, unboxing videos, and product comparison content on social media platforms like Instagram, TikTok, and YouTube are playing a pivotal role in shaping consumer choices—especially among millennials and Gen Z consumers who prioritize both functionality and brand image.

Market Drivers and Their Impact

Several key forces are accelerating the growth of the Oman consumer electronics ecosystem. Foremost among them is the rising disposable income, which, coupled with improved living standards, has led to increased interest in electronic upgrades and smart appliances. In addition to economic factors, the widespread usage of social media and online reviews has made tech literacy and product awareness more accessible to consumers, even in tier-two cities and rural pockets. The e-commerce market in Oman is booming, with a projected value of USD X.75 billion by 2025. Platforms such as Mumzworld, Carrefour Oman, Lulu Hypermarket, and Amazon.ae are increasingly popular for purchasing consumer electronics, with competitive pricing, installment options, and doorstep delivery fueling digital adoption. Additionally, the ability to explore detailed product specs and watch real-time product demonstrations online has boosted confidence in remote purchasing.

Customer acquisition strategies by leading brands in Oman focus on localized campaigns and bundled service offerings. For instance, Samsung Gulf Electronics has partnered with Omantel and Ooredoo to offer device plans tied with 5G data packages, while Huawei has launched pop-up experience zones in Muscat City Centre to allow consumers to test smart devices in real-time before purchasing. Apple's premium resellers, including iSpot and Sharaf DG, offer exchange bonuses and extended warranty packages to encourage device upgrades. Furthermore, the tablet market is benefiting from hybrid work and remote learning demands. Vendors such as Lenovo and Microsoft Surface are actively targeting B2B clients in education and government sectors, enabling digitization across public services.

Strategic Backing for Innovation and Domestic Growth

The Omani government is playing a vital role in advancing the Oman consumer electronics industry. Through various Vision 2040 initiatives, the government is not only promoting digital inclusion but also supporting domestic manufacturing of electronics and appliances. Efforts include subsidies for setting up assembly plants, favorable import-export duties, and consumer protection regulations that enhance product transparency and warranty compliance.  Notably, the government has encouraged energy-efficient appliances, mandating energy labeling and supporting green-tech adoption. This regulatory framework has increased consumer interest in inverter ACs, smart thermostats, and LED lighting solutions, aligning with both environmental goals and reduced electricity costs. These efforts have also attracted foreign direct investment (FDI) into Oman’s burgeoning electronics distribution and retail infrastructure. Also, Samsung launched its new Bespoke AI appliance line in Oman in 2024, targeting affluent households and smart homeowners. Meanwhile, Apple expanded its presence through authorized partners with new experiential retail formats that offer immersive tech engagements. Retail chains like Emax and Extra are investing in AR-powered virtual showrooms and omnichannel strategies to bridge the online-offline gap, ensuring seamless shopping journeys for tech-savvy Omani consumers.

Author: Ashish Verma (Head – Consumer Electronics)

*Research Methodology: This report is based on DataCube’s proprietary 3-stage forecasting model, combining primary research, secondary data triangulation, and expert validation. [Learn more]

Oman Consumer Electronics Market Scope