Peru Entertainment Market Size and Forecast by Content Type, Delivery Platform, Revenue Model, and End User: 2019-2033

Peru Entertainment Market Outlook

Rising on the Global Radar

The Peru entertainment market has matured into a dynamic industry marked by growing international visibility, increasing domestic demand for digital content, and emerging partnerships across the production and distribution value chain. In 2024, the industry reached an estimated value of US$ XX.1 billion, and projections from DataCube Research anticipate a rise to US$ XX.2 billion by 2033, reflecting a healthy CAGR of 5.2% from 2025 to 2033. Peru’s entertainment ecosystem is currently driven by television, OTT platforms, independent cinema, and live performances—each undergoing transformation as mobile-first users dominate viewership behavior.

The country’s geographical and cultural diversity has begun to attract global attention, evidenced by major productions such as Transformers: Rise of the Beasts and La Reina del Sur – Season 3, both of which leveraged Peru’s scenic locations. These projects not only enhanced Peru’s cinematic reputation but also contributed to infrastructure development and tourism integration. Coupled with this is a shift in domestic consumer behavior—driven by younger demographics and expanded broadband access—making digital media more central to the Peruvian lifestyle and boosting overall performance of the Peru entertainment industry.

Structural Catalysts and Challenges: Growth Drivers & Restraints

The Peru entertainment sector benefits from two key growth drivers: the institutionalization of the national film commission and improved connectivity infrastructure. In 2024, PROMPERÚ and the Ministry of Economy and Finance initiated an “Executive Board for the Promotion of Peru as a Destination for Film Locations,” aiming to formalize regulatory pathways and provide fiscal incentives for local and international producers. This initiative aligns with Peru’s tourism and export strategies, creating long-term value for both the entertainment and travel sectors.

In parallel, adoption of edge computing and network optimizations in urban centers like Lima and Arequipa has enhanced content streaming speed, enabling seamless high-definition and live content delivery. This infrastructure supports higher audience engagement across OTT platforms and live broadcasts, especially during festivals and sports events.

On the other hand, the Peru entertainment ecosystem faces ongoing restraints. The absence of a centralized content copyright enforcement framework has created challenges for local creators protecting intellectual property in the digital age. Additionally, inflationary pressures and fluctuating currency rates pose risks to capital investments in studio equipment and marketing for independent productions.

Global Trade and Economic Realities: Impacting Factors

Peru’s rising position in the entertainment content export-import ecosystem is reshaping its production value chain. The export of locally produced content, particularly documentaries and historical series, to platforms in North America and Spain, reflects growing external appetite for Peruvian storytelling. In 2023, six Peruvian mini-series and documentaries were syndicated internationally, up from three in 2021, according to UNtrade.com.

While disposable income in Peru remains modest by regional standards, urban households are gradually increasing entertainment spending. Based on IMF data, average monthly spending on digital entertainment per urban user rose by 9% in 2024, driven largely by bundled telecom-content offerings. This trend supports demand for localized and global streaming services.

However, production budgets continue to be tight. The average budget for a Peruvian film in 2024 was US$300,000, considerably below the LATAM average. Yet, streaming infrastructure investment from telecoms like Claro and Movistar has offset budgetary limitations by offering creators broader, cost-effective content distribution platforms.

The Digital Pulse: End User Behavior and Content Adoption

Digital content adoption in Peru is robust, particularly among younger audiences. Urban youth aged 18–34 account for over 55% of total digital video consumption, spending an average of 3.4 hours per day engaging with entertainment content. Platforms such as Netflix, Movistar Play, and Pluto TV lead in user engagement, each reporting between 800,000 to 1.2 million active Peruvian users in 2024.

End user behavior in Peru demonstrates an evolving preference toward freemium models. With budget-conscious households seeking flexible viewing options, ad-supported platforms have seen significant growth. Moreover, the popularity of mobile-first access and short-form video platforms is reshaping traditional viewership, aligning Peru with broader global consumption patterns.

Subscription stacking—where consumers subscribe to two or more platforms—is increasing among middle-income users. Additionally, niche content, including indigenous language films and regional telenovelas, is gaining viewership, underscoring a shift toward culturally resonant and diversified content portfolios.

Strategic Positioning: Brands, Partnerships & Market Innovation

Leading domestic production houses such as Tondero Producciones, La Soga Producciones, and SinArgolla Films are instrumental in developing original Peruvian content for both local cinemas and international streaming. International players like Netflix and Amazon Prime Video have co-financed or acquired Peruvian productions in the past three years, seeking to fulfill regional content quotas and expand their Latin American audience base.

Distribution innovation is another area of focus. In early 2024, Movistar partnered with PROMPERÚ to offer subsidized data packages for rural users to access locally produced films, improving both digital inclusion and local viewership. Meanwhile, global streaming platforms are localizing their content offerings and interfaces for better regional market penetration.

A noteworthy market strategy involves cross-sector collaboration between entertainment and tourism. In June 2024, PROMPERÚ launched an integrated campaign promoting Peru as both a filming and tourist destination—highlighting locations featured in global productions and offering travel incentives to content-based tourists.

Such hybrid strategies, tailored to the unique strengths of the Peru entertainment market, are enhancing the country’s creative economy while reinforcing its cultural brand abroad.

Author: Joseph Gomes (Head – Entertainment and Intertainment)

*Research Methodology: This report is based on DataCube’s proprietary 3-stage forecasting model, combining primary research, secondary data triangulation, and expert validation. [Learn more]

Peru Entertainment Market Segmentation