Peru Media Market Size and Forecast by Media Channel, Content Type, Revenue Model, Consumer Type, and Device Type: 2019-2033

Peru Media Market Outlook

A Sector in Steady Digital Ascension

The Peru media market is undergoing a foundational shift marked by increasing digital consumption, evolving audience preferences, and steady investment in content localization and technology. As per DataCube Research, the market stood at approximately US$ XX.1 billion in 2024, with forecasts projecting a rise to nearly US$ XX.8 billion by 2033, representing a CAGR of X.5% from 2025 to 2033. Despite regional economic volatility, the Peru media sector remains resilient, driven by high urban connectivity, youth digital fluency, and a growing appetite for on-demand content formats. The shift away from traditional television and print has opened up expansive opportunities in Over-The-Top (OTT) services, mobile-first content, and hybrid content-commerce platforms. As Peru steps into the next phase of media modernization, its ecosystem is evolving from legacy broadcasting models to a fully integrated digital experience — redefining the way content is created, distributed, and monetized.

Digital Infrastructure, Innovation, and Government Push Fueling Growth

One of the primary forces behind the growth of the Peru media industry is the expansion of digital infrastructure. Internet penetration crossed 78% in 2024, according to OECD figures, with urban areas enjoying speeds capable of supporting high-quality video streaming and interactive content. With over 80% smartphone penetration and growing smart TV adoption, access to digital content has become more democratized. Platforms such as Claro Video, Movistar Play, and Netflix are gaining strong traction, while regional platforms are also emerging to meet demand for local narratives.

Government efforts are actively supporting this transformation. Initiatives like Perú Digital 2025, aimed at expanding broadband access and digital literacy in remote regions, are critical for boosting national content reach. Regulatory frameworks are evolving too — the Ministry of Transport and Communications (MTC) has begun revising content regulations for digital platforms, aiming to balance cultural representation with open competition. Public funding and private co-productions for Peruvian documentaries, educational programming, and entertainment shows are beginning to receive new attention, encouraging localized storytelling within the digital landscape.

Economic Tailwinds Strengthen the Peru Media Sector

The economic backdrop for Peru is gradually becoming more supportive for media sector growth. According to the IMF, Peru's GDP per capita reached US$ 7,150 in 2024, and is expected to grow steadily through 2033, which is contributing to increased consumer spending on entertainment and digital services. Disposable income growth has triggered rising subscription rates to OTT services and premium content platforms.

While advertising spend remains moderate at around 0.85% of GDP, digital advertising is showing robust growth, now constituting over 65% of total ad spend. This includes banner advertising, influencer partnerships, and performance-based mobile marketing. Peru is also becoming a budding hub for Spanish-language content exports, especially in documentary and indie film circles. With enhanced production capabilities and growing interest from international co-production partners, Peru is increasingly featuring in regional content syndication circuits across Latin America.

Audience Demographics and Changing End-User Behavior in Peru

End user behavior in Peru reveals a rapidly digitizing population, particularly among those aged 16–35. The average Peruvian spends around 6.8 hours daily consuming media across various channels — including TV, radio, social media, OTT platforms, and audio streaming. Traditional TV viewership still holds relevance, particularly in rural areas, but the urban youth demographic is migrating toward smartphones and app-based viewing experiences.

OTT subscription penetration crossed 35% in 2024, with platforms offering tiered pricing and regional language options gaining the most ground. While urban consumers show readiness to pay for premium services (averaging US$ 4.20 per month per user), rural audiences remain more price sensitive, favoring ad-supported or bundled services.

Interestingly, medtech adoption in Peru is influencing new media formats. Wellness and health-related video content — including digital therapy sessions, nutrition podcasts, and yoga streams — are growing fast, reflecting a convergence of health and infotainment. The younger demographic, particularly post-pandemic, has shown a preference for digital platforms that offer a holistic life-value proposition — combining entertainment, learning, and self-care.

Media Brands, Cultural Relevance, and Strategic Evolution

The Peru media ecosystem is a complex interplay of local giants and international disruptors. Among local leaders, Grupo El Comercio remains a key player with properties across news, TV, and digital. Latina Televisión, América Televisión, and TV Perú are top traditional broadcasters expanding their digital footprint. On the international front, Netflix, YouTube, Amazon Prime Video, and Spotify hold significant subscriber bases, particularly in metropolitan areas such as Lima, Arequipa, and Trujillo.

One notable development was Movistar Peru's 2024 launch of a localized streaming bundle, combining video, music, and cloud storage under one subscription. This has not only improved stickiness among consumers but also allowed for better data utilization insights. Similarly, Latina Televisión’s mobile-first strategy, focused on short-form news and entertainment content, has drawn younger audiences into its content ecosystem.

Language and cultural preferences are also deeply influencing platform strategy. Spanish remains the dominant content language, but there is growing interest in Quechua-language programming, especially for documentaries and community-based stories. Content that reflects indigenous cultures, social issues, and national festivals is gaining traction across formats — from YouTube documentaries to TikTok storytelling trends.

A Market Ripening for Digital, Cultural, and Strategic Maturity

As the Peru media market advances into its next growth phase, it is poised to become a regional standout in digital storytelling, innovation, and content diversity. Anchored by robust internet infrastructure, evolving consumer behavior, and a maturing regulatory landscape, the Peru media industry is setting the stage for sustainable, inclusive, and tech-powered growth. Between now and 2033, successful players will be those who blend hyperlocal cultural intelligence with scalable digital strategies — creating content ecosystems that reflect Peru’s identity while catering to a global digital audience.

Author: Joseph Gomes Y (Head – Media and Entertainment)

*Research Methodology: This report is based on DataCube’s proprietary 3-stage forecasting model, combining primary research, secondary data triangulation, and expert validation. [Learn more]

Peru Media Market Segmentation