Industry Findings: Poland is emerging as Eastern Europe's fastest-growing market for gaming electronics as rising disposable income and strong broadband infrastructure drive adoption of gaming desktops, simulation controllers, and premium displays. Local consumers are increasingly purchasing enthusiast-grade hardware rather than entry-level accessories. A clear market indicator appeared in Oct-2024 when Poznań Game Arena attracted substantial attendance and heightened consumer interest in advanced gaming equipment. The event accelerated demand for high-refresh monitors, gaming laptops, and specialized controllers ahead of the holiday season.
Industry Player Insights: Among the many players in this market, a few include x-kom, Logitech International S.A., Sony Group Corporation, and ASUS. x-kom expanded merchandising for handheld gaming systems and premium peripherals throughout 2024, strengthening product availability nationwide. In Jan-2025, ASUS launched new Republic of Gamers devices that reinforced Poland's position as a leading growth market for enthusiast hardware in Central Europe.