Power Bank Market Introduction
Power Banks is a portable device comprised of an in-build battery and special circuit that is used to control power flow and service as an external battery to charge mobile devices such as laptop, smartphones, and tablets. The capacity of a power bank is measured in terms of mAh that indicates how powerful a power bank is. Such accessories in the consumer electronics industry has become an integral part of mobile devices due to benefits they offer to users.
With growing penetration of smartphone, digital media devices, and other mobile devices in both developed and developing regions demand for power banks is increasing at a rapid pace, propelling growth of the market across the globe. Also, falling price of power banks is anticipated to increase the uptake of power banks over the forecast period. However, availability of substitute products for charging is expected to hamper growth of the power bank market between 2017 and 2023.
The global power bank market study covers analysis on major segments such as capacity, product type, device type, distribution channel, and price range at a regional level. By capacity the power bank market is segmented into below 3,500 mAh, 3,500 mAh to 6,499 mAh, 6,500 mAh to 9,499 mAh, 9,500 mAh to 12,499 mAh, 12,500 mAh to 15,499 mAh, and above 15,500 mAh.
The product type segment includes electric power bank and solar power bank. Based on device type, the market can be classified into laptop, portable media device, smartphone, tablet, and other devices. The global power bank market is categorized based on distribution channel into offline store (including multi-brand stores and company owned stores), and online retail store. Based on price range the power Bank market is segmented into high-price, medium-priced and low-priced power bank.
The global power bank market provides market value and volume forecast at a regional level for prominent geographies such as Asia Pacific, North America, Latin America, Eastern Europe, Western Europe, and Middle East & Africa. Large customer base and increasing number of mobile device users is creating opportunity of key vendors providing power bank in Asia Pacific region.
Power Bank Market Competitive Landscape
Prominent manufacturers to be analyzed and profiled in the global power bank research study are Beijing Xiaomi Technology Co., Ltd., Panasonic Corporation, Adata Technology Co., Ltd., Sony Corporation, Anker Technology Co. Ltd., Asustek Computer Inc., Oneplus Technology (Shenzhen) Co. Ltd., Ravpower Inc., and UNU Electronics Inc. Key players operating in the market are focused towards investing substantial amount on research and development activities to come up with environmental friendly power banks equipped with solar cells so as to gain competitive edge.
Major Regions/Countries include:
- North America
- Western Europe
- United Kingdom
- Rest of Western Europe
- Eastern Europe
- Rest of Eastern Europe
- Asia Pacific (APAC)
- Rest of Asia-Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa (MEA)
- North Africa
- South Africa
- Rest of MEA
This research report on power bank market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.