DataCube Research latest qualitative and quantitative insights related to the digital transformation market in Middle East & Africa in its report titled “Middle East and Africa Digital Transformation Market: Industry Analysis, Size, and Forecast, 2019-2031"
The Middle East and Africa (MEA) digital transformation market has been classified into the offering, end-user vertical, and region. Based on the offering, the MEA digital transformation market is segmented into software and services. The service segment dominated the MEA digital transformation market and accounted for over XX% market share in 2021, and is projected to expand at a double-digit CAGR between 2023 and 2031.
Browse Full Report: Middle East and Africa Digital Transformation Market | Analysis 2019-2031
The software segment takes in marketing software, customer relationship management (CRM) software, content & applications software, sales & commerce software, and integration platforms software. Revenue contribution share by the marketing software segment to the MEA digital transformation market revenue is projected to increase by XX% by the end of 2031 as compared to that in 2021.
The services segment is sub-segmented into integration service, implementation service, consulting service, operations & management service, and outsourcing service. Among services, implementation and integration service segments together accounted for around XX% of the overall MEA digital transformation market revenue in 2021.
Primary end-user industries analyzed in the MEA digital transformation market are BFSI sector, public sector, manufacturing sector, energy and utilities sector, retail sector, transportation sector, services sector, healthcare sector, media & entertainment sector, and telecom sector. Of these, BFSI was the dominant end-user segment in 2021, followed by public sector segment.
Increasing investment in digital solutions and services by government agencies based in the MEA is one of the major factors accelerating the growth of the digital transformation market in the region. Moreover, the growing emphasis of organizations to develop a mobile workforce environment, enhance customer experience through real-time support services, and rising penetration of mobile devices such as smartphones, laptops, and tablets are projected to drive the growth of the digital transformation market in the Middle East and Africa during the forecast period. In contrast, high IT infrastructure up-gradation costs and lack of awareness in underdeveloped countries are some of the obstacles in the path of complete digitization of business operations.
The MEA digital transformation market report offers detailed analysis and insights on the growth potential of the MEA digital transformation market and covers current trends, various driving factors, and restraints that can affect the market growth in the region.
By region, the MEA digital transformation market is segmented into GCC, North Africa, South Africa, and Rest of the Middle East and Africa. Of these, GCC dominated the MEA digital transformation market with over XX% market share in 2021 and is anticipated to remain dominant by the end of 2031 owing to the enhancement introduction of favorable government initiatives in the region.
Middle East and Africa Digital Transformation Market Competition Analysis
Key players operating in MEA digital transformation market are Accenture PLC, AT&T Inc., IBM Corporation, CGI Group Inc., DABO & Co., PricewaterhouseCoopers LLP (PwC), and Deloitte Consulting LLP. Prominent players in the region are inclined toward entering a strategic partnership and acquiring niche technology providers to enhance their regional presence.