Thailand Artificial Intelligence Market Analysis, Size, and Forecast by Type, Deployment Model, Industry, and Organization Size: 2019-2033

Thailand Artificial Intelligence Market Outlook

Thailand Artificial Intelligence (AI) market is undergoing a profound transformation, with projections indicating it will exceed USD 15 billion by 2033. According to David Gomes, Manager – IT, the country’s trajectory is fueled by a multi-pronged national strategy combining public-private collaboration, localized AI innovation, and accelerated digital infrastructure development. This shift is not just technological; it’s economic, social, and geopolitical. Thailand aims to become ASEAN’s AI leader, echoing global trends while tailoring its progress to unique regional needs.

At the heart of this transformation lies a groundbreaking collaboration between South Korea’s KT Corp. and Thailand’s Jasmine Technology Solutions (JTS). This partnership launched a Thai-specific large language model (LLM) capable of understanding Thai, English, and Korean and grounded in local culture, politics, and history. The effort also involved AI startup Upstage, contributing advanced model development expertise, while KT invested in a GPU Farm, demonstrating a commitment to AI-native infrastructure. Notably, this marks the first time a South Korean firm has built a generative AI infrastructure abroad, spotlighting Thailand as a regional testbed for cross-border AI expansion.

Meanwhile, the Thai government has laid out a $42 million AI development plan, comprising six flagship projects that signal Thailand’s dedication to sovereign innovation. Among them, ThaiLLM, an open-source large language model, underscores the nation’s push for AI independence. Other notable initiatives include AI-driven fraud detection, biometric ID systems, and the Travel Link platform aimed at boosting tourism revenue using AI-powered personalization. According to government projections, these projects will nurture over 30,000 AI professionals, forming a talent backbone for the country’s digital economy.

The Federation of Thai Industries (FTI) is also piloting AI in smart manufacturing through CiRA CORE technology, while energy optimization algorithms help reduce carbon emissions in industrial zones. These vertical applications of AI are proving pivotal in modernizing Thailand’s legacy sectors and reinforcing its ambitions to become climate-conscious and automation-driven.

Thailand’s efforts are backed by high-impact infrastructure investments. A landmark $1 billion alliance between CP Group, GIP-BlackRock, and True IDC will expand data centers, cloud computing capabilities, and green energy use, positioning Thailand as a regional digital infrastructure nexus. As Suphachai Chearavanont, CEO of CP Group, put it, “Data centers are the heart of the new economy. Data is the new oil.” This level of investment aligns Thailand with global digital heavyweights and increases its AI readiness index across sectors.

On the workforce front, Thailand is fast becoming an AI skills hub. Industry experts reveal that 65% of Thai professionals are already using generative AI tools in daily work. Adoption is highest in marketing, IT, and creative services, with 86% of workers anticipating major AI-led changes in their roles. Furthermore, 73% are reskilling in AI domains, reflecting a cultural and educational shift toward future-proof careers. Notably, mobile learning formats such as podcasts and video-based microlearning are flourishing, indicating a highly adaptable talent ecosystem.

To solidify long-term leadership, the Thai government has announced plans to train 90,000 AI professionals and 50,000 developers by 2026, backed by a 500 billion baht public-private digital transformation fund. With every government agency slated for full digitization by 2026, and initiatives underway to establish AI Centers of Excellence, Thailand’s regulatory framework is maturing alongside its technological push. The National AI Committee is tasked with ensuring responsible AI deployment, emphasizing governance and compliance in line with global standards.

One cannot ignore the cultural dialogue surrounding AI either. Thai academic Thitinan Pongsudhirak reflects on the paradox of AI’s growing cognitive power and the need for human authenticity. His insights, drawn from experimenting with tools like ChatGPT, serve as a poignant reminder of the balance Thailand must strike between innovation and identity. As AI tools grow more advanced, maintaining creative imperfection and ethical depth remains paramount.

In conclusion, Thailand AI market is no longer emerging—it’s accelerating. With sovereign AI models, regional infrastructure leadership, industry-specific applications, and a deeply engaged workforce, Thailand is poised to redefine the Southeast Asian AI economy. As David Gomes notes, this convergence of talent, investment, and intent positions Thailand not just as an AI adopter, but as an AI architect. The time is now for B2B decision-makers, tech investors, and policymakers to recognize Thailand as a strategic AI investment destination.

Authors: David Gomes (Manager – IT)

*Research Methodology: This report is based on DataCube’s proprietary 3-stage forecasting model, combining primary research, secondary data triangulation, and expert validation. [Learn more]

Thailand Artificial Intelligence Market Scope